B2B cold emailing is tough—you spend all that time finding a prospect, researching their interests, crafting the perfect message, press send on your meticulously written cold email, and wait for… no response. Nothing. Nada. Zilch.
With the average office worker receiving
over 30 emails a day and 70% of millennials disliking irrelevant emails, it can seem like everyone in your inbox is selling something.
Despite this, B2B cold emailing is still one of the most effective tactics. 71% of buyers actually want to hear from sellers when they are exploring a new azerbaijan whatsapp number data product or idea.
And here’s the thing; if so many sales reps are sending irrelevant cold emails, it means there’s a massive opportunity to stand out. You just need to be relevant.
In today’s post, I want to help you leverage
the power of cold email templates for B2B prospects. I’ll cover eight cold email best practices, which will help you write attention-grabbing business development emails, as well as 14 top B2B cold email templates that are guaranteed to boost your response rates and generate more leads.
Let’s dive in!
14 B2B Cold Email Templates
Download the best cold outreach templates
Don’t have time to read all the templates right now or just want to have them ready to reference in your inbox whenever you need them? Then download sales cadence in 2025: a complete guide to converting b2b customers [+template] our top cold outreach templates right here, right now.
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What is a cold email template?
Firstly, let’s clarify what a B2B cold email template is — and what it isn’t.
Sales email templates are customizable messages outlet ugg you can send to cold contacts. They follow known formulas that have created millions in revenue for companies.
However, you still need to edit them. Personalization and research are essential for B2B emails, but, they’ll provide the framework for a stand-out message that will yield an increased response rate.
Cold email templates are not used to send a ‘one-size-fits-all’ message to hundreds of contacts. They’re not spam. Using these templates is part of a strategic approach to achieve the best B2B cold email response rates with personalized outbound.
Best practices: How to write a killer B2B cold email
Before you launch a successful B2B cold email campaign, get the basics right. Below are my best practices for sending B2B cold emails.
#1: Write catchy subject lines
It’s essential to get B2B cold email subject lines right. If you fail to convince leads to open your email in the first place, your chances of a response plummet down to nil.
However, the topic of crafting “clickable” subject lines, while avoiding coming across as spammy, is a frustratingly complex topic.
But for now, here are the three most important steps for compelling subject lines that earn clicks.
Lean towards shorter subject lines.
AWeber’s research of over 1,000 email subject lines found that 82% of experts send subject lines with 60 characters or less.
Side note: shorter email subject lines also prevent them from becoming truncated on mobile devices.
Tickle interest and tease curiosity.
Speaking of mystery, it’s good to leave a little to the imagination.
“Meeting at 10?” is more clickable than baring all with: “Are you willing to meet up at 10 for a demo?”.
When Kyle Racki received the email below, not only did he become a customer, he also found it so good that he shared it with his audience and called it the “best cold email he received”.
That’s a pretty successful cold email if you ask me!
The subject line “Magic Goggles” is short and snappy; it’s more engaging than “An unprecedented way to understand customer experience”, isn’t it?