Otherwise, it’s likely that whatever you write won’t be considered helpful by Google—and you won’t be able to reap the benefits from your work. If you’re having trouble understanding who your audience is, then take a look at your Google Analytics data, under your demographic details report. This is the best place to gain some insight into who is currently looking at your content, as well as other things they might be interested in. So, beyond inserting your keyword into your blog post, consider factoring both your intended audience and relevant adjacent content. Provide Real Expertise, Insights, and Experiences When it comes to making helpful, valuable content, it’s a big plus if you have some first-hand expertise to add to your writing.
Avoid writing on topics that are trending
but you know nothing about. regurgitating information you’ve seen in other posts. Instead, your insights and experiences with the topic should be the main focus of your writing. Not an expert on the particular topic you’re currently drafting? That’s okay—not everyone can be one. You can still produce helpful content by doing your due diligence, diving deep into research, and sharing what you’ve learned. Remember, readers can see right through you if you’re faking being an expert, so avoid making false claims at all costs. Use AI Content Strategically Though this update may be primarily aimed at reducing the amount of AI-generated content out there, that doesn’t mean your tools no longer have a place in your work.
AI tools, such as the increasingly popular
ChatGPT or our recently-reviewed Content Marketing Platform from SE Ranking, can still be used to improve your work and productivity. The key is to use them strategically. Use them to lighten your workload, and avoid depending solely on them. For example, you can use your tools to help you generate better titles or introductions—but always remember to add a human touch to whatever they make. And, make sure that the bulk of the ideas come from you! Try to Hit Related Queries (Such as the People Also Ask (PAAs)) I mentioned that we have to start approaching our writing holistically, and that means providing as much valuable information to our readers as possible.
Now that being helpful is the name of
the game, it’s a great time to take a look at all the related queries users have for your intended topic. Here’s what comes up when I google ‘wedding catering:’ PAAs and related searches for the keyword “wedding catering” Check the PAAs and related searches that pop up when you type in your keyword. These aren’t just generated questions Google thinks people might ask—they’re actually being searched up by real people! These will provide good subheadings to include in your next blog article. Ask Yourself: Will Readers Be Satisfied After Reading Your Content? Things like word count and keyword density are now a thing of the past with this update.
The most important thing now is that your
audience enjoys what they’re reading, or bulgaria phone number library they learn something of value from your article. In short, they leave your site feeling satisfied. So, always gauge your writing by asking this question: will people be satisfied after reading this? For example, if you’re writing an article on how to properly brew specialty coffee, will the reader come away from your article with more knowledge than before? Will they have all their questions answered? Will they know how to properly brew their new coffee beans? If the answer is yes, then you’re doing great. But, if you’re unsure—or the answer is a resounding no—you must make some changes. That said, not every reader that comes across your work will be happy with what you’ve written.
It is, after all, impossible to please everyone
each time you publish something. However, as long as a majority of your audience is satisfied, then you’re doing something right! Revisit Your Old Posts Lastly, because this update affects you sitewide, it’s a good idea to look at your previous work. If you’re like me, then you’ve been blogging for upwards of a decade—and that might mean some of your posts aren’t as valuable to readers today. The content might be outdated, or not up to snuff with newer guidelines, but either way, this bank of legacy content can bring your traffic down. So, revisit your work and review its ability to provide your readers with the answers and experience they’re looking for.
Take the time to check if you need to make
some additions to make it useful In checking out your video ask people to subscribe once again, or redirect them to newer content. I highly recommend prioritizing evergreen content, which is something I covered in my Blog Writing 101 guide. This is especially important if you’re in any industry that moves fast (think fashion or tech). Content here usually goes from helpful to obsolete in a matter of months! How to Effectively Use AI Tools to Create Helpful Content One of the most significant changes introduced by Google’s Helpful Content update is its evolving stance on AI-generated content—something they changed following the September 2023 Helpful Content Update. This change means they now acknowledge, though not explicitly, that AI can create valuable content for users.
But keep in mind that Google will only embrace
AI-generated content that hk phone number genuinely serves users. That means you have to be smart in how you start integrating AI writing tools in your content strategy. Here is what to consider before you start using AI to generate new content for your website: Start small: AI tools can assist in generating topic ideas, optimizing headlines, and even suggesting relevant keywords based on user trends and search engine algorithms. It’s a good place to start if you haven’t used one before this. Use AI for the heavy work: AI can undoubtedly create more paragraphs in a can use your AI to create the bulk of the content.
