It’s not that everything will fall into place with the automatic journey editor. To design a successful and automated complete journey. The key is to have enough data to deeply understand consumers to achieve precise segmentation. (Further reading: 10 scenarios for creating automated journeys )
Salesforce Marketing Cloud can become one of the most commonly used CRMs by enterprises. The key is that it can integrate many channels to collect sufficient and comprehensive data. If the data is scattered in various channels sms services and lacks integration. It will be difficult for marketers to understand the full picture of individual customers and establish a customer 360. The Marketing Cloud can collect and seamlessly integrate the most commonly used marketing communication channels of enterprises. Including SMS text messages, emails, advertising platforms, APPs, LINE, etc., and launch personalized automatic marketing based on these data. journey.
As the leading CRM brand, Salesforce also has many technology partners in the ecosystem, so it can integrate more channels and data sources. For example, MAAC, the all-round marketing platform of Crescendo Labs, can collect more friend interaction data from LINE official accounts and label customers with precise focus tags in a more efficient way. The member tag information in MAAC can be It is quickly integrated and automatically synced to Salesforce Marketing Cloud for more complete automatic journey settings.
Marketing Cloud terminal value: personalized consumption experience
With multi-channel data and automatic journeys set accordingly, we can focus on each consumer and implement a personalized consumption experience. Coupled with the calculations of AI and machine learning, the original database can be further optimized to more accurately predict consumer preferences, conduct segmentation management based on customer value , and understand which channels, at which times, and which messages to send will have the best effect.
In the stage of triggering marketing communication, you can also set up sending messages through different channels what is word-of-mouth marketing? why is it important? through the single interface of Salesforce. There are many modules in the Marketing Cloud that can operate independently. You can design customized marketing materials for different channels and make more personalized settings. Here are a few of them:
- Email Studio: Specially used to produce Email marketing content, EDM, etc. It can also be used to integrate management and track email opening and click results.
- Web Studio: Mainly used to create official websites or other Landing Pages.
- Advertising Studio: Used to create ads snbd host and comprehensively manage different advertising channels such as natural search, social media, and display advertising.
- Mobile Studio: Specially used to create SMS marketing content and push messages within the APP. If an enterprise thinks that the cost of SMS communication is too high, it may consider the PNP notification messaging solution provided by Martech company Crescendo Labs. As long as the member’s mobile phone number is in the Salesforce database, brands can use notification-based messaging solutions to replace SMS messages at a lower cost.
