They also added a ‘broom’ icon to the left side of the search bar to manually clear the previous conversation to start a new topic.-powered search engine to its Bing search engine and Edge browser for mobile devices. They also added these new features to Skype. So, we can also expect that these AI-powered capabilities will be added to the rest of Microsoft’s communication applications—like Teams—in the future. Google Bard: While Microsoft was agile in launching its improved AI-backed search engine, Google in comparison seems to be taking their time in developing their own AI chatbot. It was only back in January 2023 that they even announced that they would be adding a conversational AI feature to their search engine.
This announcement was made by Google
founders Larry Page and Sergey Brin. These founders were brought back to Google by its CEO Sundar Pichai, after the success of OpenAI’s ChatGPT, which posed direct competition in the world of search engines. Google-Bard Since their initial announcements, we still have limited knowledge about Google Bard. None of this AI chatbot’s abilities have been revealed nor confirmed, and how it will work is a mystery. But, it does look like it will function similarly to OpenAI’s ChatGPT. Here are some of the relevant (and Google-confirmed) information you might want to know: Bard’s conversation capabilities will be powered by a language model created by Google called ‘LaMDA’ (Language Model for Dialogue Applications) LaMDA was trained on a dataset called ‘Infinset’ ‘Infiniset’ is a mix of internet content that was intentionally chosen to improve the model’s ability to engage in conversation or dialogue.
According to LaMDA’s research paper, it is pre-trained
with 1.56 trillion words of “public dialog data and web text.” With regard to AI, Google is also planning to launch 20 new AI products this year – alongside Google Bard. This demonstrates Google’s commitment to improving its ‘search engine’ more effectively and intuitively for its users. So Who Wins? For probably the first time ever, Bing seems to be taking the lead against Google. By launching first, and integrating conversational style answers into their system, they’ve managed to get ahead. In fact, Bing has already opened up a waitlist and is gradually rolling it out—garnering more traffic than ever. At the same time, Bing’s AI chatbot seems to provide more accurate answers, compared to Google’s (who gave an inaccurate answer in their promotional tweet ).
But while Bing is ahead at this early stage
in the race, Google has never taken its competition lightly. They will likely figure out a way to become a significant player in the AI arena in the coming months. What does Google Bard (and other Artificial Intelligence Chatbots) Mean for the Future of SEO? Speaking from a Google-centric standpoint, having an AI chatbot implemented could significantly impact our SEO practices. From the little we’ve already seen, it looks like Bard will replace the spot of the featured snippet. Much like ChatGPT, it could consolidate information from many sources, and provide a personalized answer to the user’s query. It could also provide additional insights, such as articles from the SERP, videos, and more.
For example, someone looking for a step-by-
step guide on how to tie-dye a shirt bolivia phone number library would receive a guide from Bard, rather than a set of articles that may or may not have the design or style that they were looking for. This could end up changing standard SEO practices, particularly those geared towards gaining a featured snippet. This, in turn, could shift the focus on providing more high-quality, relevant, and informative content for people looking to gain additional perspective or fact-check the answer that Bard provides. Will Artificial Intelligence Chatbots Replace Organic Search Results? The picture I painted in the previous sections might look bleak—but it is unlikely that Bard would completely replace all organic search results, once it is fully launched.
After all, as powerful as they can be, AI-powered
tools always have limitations and may not always provide the most accurate or comprehensive answer. Furthermore, Google already understands that not all queries are looking for one, specific answer. Sometimes, people are looking for a variety of sources to come to their own conclusions. Take, for example, if you’re looking for different types of swimsuits for your next vacation. That variety of information and content is something that they can’t get rid of. What I think is that these new generative AI features being added onto search engines will help users gain access to answers much quicker, as they help organize complex information and multiple viewpoints right in the featured snippet.
So, will Bard, Bing, and other AI chatbots make us SEO
professionals obsolete? I don’t for successful social media marketing think so. They’ll undoubtedly play an important role in delivering information to users, but SEO will not become obsolete. Key Takeaway With the rise of Bard, Bing, ChatGPT and other artificial intelligence chatbots pushed a shift in the industry of search engines and its development, and even two of the biggest pillars in the industry— Microsoft and Google—have pivoted their focus on it. Let this be an important reminder for us SEO practitioners that we should be able to adapt and keep up with the rapid advancement of technology to maintain our competitive edge in the industry. Our Best Kept SEO Secrets! SEO School Growth Hacks Get the Top 10 Inbound Marketing News Every Month Name: Email: Submit Form SEO Tools Cognitive How Jasper AI Fares As SEO Copywriting Tool Jasper AI SEO Copywriting Tool Table of Contents Show The rise of everything AI makes it logical that there would also be dozens of AI-powered SEO copywriting tools designed to create content for your blog, social media, and website.
And why not? The amount of content you need to produce
to secure that coveted first-page hk phone number position on the SERPs is unprecedented in history, and there is no stopping that. But when you rush to use these tools to meet a growing demand for content, what will you end up with? Crappy work, for sure. So how do you meet the growing demand for creating SEO-friendly content in a more efficient way, without risking penalties from Google? Can an AI writing tool really help you here? powerful force in helping writers create SEO-friendly content quickly and easily. Let’s take a close look at its features, and most importantly how it’s going to affect your SEO.
