We’ve gathered 14 top of mind reasons why your SEO might not be working for your website. Let’s go through them and see if something rings a bell. Try the Tool That Will Make SEO Work for You Whether you are an SEO Professional, Digital Marketing Agency, SMB or Brand Owner, cognitiveSEO is the only SEO software you’ll ever need.
Site Audit On-the-Page and Off-page Factors for Google
Rankings Keywords Research and Rank Tracking Content Optimization In-depth Backlink Analysis And Many More! Start Free Trial You don’t stick to the basics You don’t really understand what SEO is SEO just doesn’t fit your business/idea Your expectations are too high You’re not patient enough Your budget is too small You’re not focusing on mobile You don’t analyze and you underestimate your competition You’ve skipped keyword research You’re not prioritizing the right things You’re ignoring structure, click depth & internal linking You’re ignoring backlinks You don’t understand your audience You’ve
externalized to the wrong SEO agency You’re not
monitoring your results 1. You don’t stick to gambling data taiwan the basics When people say SEO has some relation with magic, what they actually mean is that it’s very complex. It would take several very long articles for me to fully explain how it works. Yes, it implies user experience, link profile, content strategy, referral traffic or marketing campaigns. And all these SEO efforts might seem very complex. However, SEO is more simple that you might think,
in some ways. In a nutshell, it’s the multitude of criteria which makes a website the best result for a particular keyword, in the sense that it satisfies the user’s intent. What you must understand is that Google isn’t trying to rank websites based o design update your backlink strategy n some checklist. Sure, it follows a list of criteria, but it also looks at historical data in the SERP and since Rank Brain has got involved, machine learning really made things a lot more complicated. SEO Basics It’s hard for us humans to keep pace with how Google decides what actually makes a web page ‘the best one’. At this point…
I’m not sure even the makers themselves have any idea how things work anymore. So, instead focusing on the latest trends and techniques, try to focus more on the basics. Do them well and do them consistently. Sure, SEO and digital marketing experts like Neil Patel and Brian Dean always try new techniques and tweaks, but one thing’s for sure: They haven’t stopped posting! Being consistent is difficult, but it’s also the key to success! 2. You don’t really
understand what SEO is So, we know Google is
trying to rank the best page. But what does snbd host that actually mean? Does it mean the page with the most targeted keywords? The page with the best links? The page with the best content? Who wins the Google top organic results? It’s the page that best satisfies the user’s intent. And in some cases, the website alone can’t do it! Let’s say you want to rank high in the search engines for a very competitive eCommerce keyword. Well… if your offer isn’t good enough, you probably won’t. If you want to rank for “shoes” but you only have 3 products in your store, you won
t be getting far. If you want to rank for “cheap” but your
prices aren’t cheap, again, you probably won’t have much success with it even if you optimize your website in this direction. Moreover, many people don’t understand that high rankings within search results also reflect the quality of a business, at least to some extent. For example, bad reviews on Google My Business can affect your local SEO rankings and your business listing and people don’t leave bad reviews because your SEO campaign sucks.
Sure, you can invest in search marketing and
pump links into a website and get it to the top, but if the business itself doesn’t have the necessary infrastructure to properly satisfy clients (quality, shipping, support), the results won’t last for long! I’ve seen sites pumping bad links and rushing to the top, only to fall ungracefully a short time after because they did not meet their user’s expectations. 3. SEO just doesn’t
fit your business/idea Another thing you
should consider is that your business type should match SEO. Usually, if you want to promote a short-term trending product, such as the fidget spinner, investing big and long term on SEO might not be the right choice! Niches that don’t fit SEO well Furthermore, if you need a quick turnover and you’re just getting started… SEO might not be the right channel for you, and you should look for PPC advertising or social media remarketing instead. However, it’s not always a matter of SEO vs PPC. Usually, they go well together.
4. Your expectations are too high The higher the expectations,
the bigger the disappointment. To be satisfied with your results, you’ll need to have realistic goals. With SEO, you can’t really expect top rankings and huge websites traffic in a month or two, if your domain has just been registered. You can’t expect to outrank the online presence of a strong competitor with thousands of links, with a tight budget and no scaling even if you apply some good SEO tactics. In some cases, the entire competition might be way out of your league. That’s when you have to dig in deeper,
Google and other search engines and what you can do to speed things up, check out this article. 6. Your budget is too small Actually… you CAN have high expectations. But for the right budget. If your budget is too small, you might not be able to do everything you want and you might end up saying that SEO does not work for you. SEO includes things like:
good server, fixing technical SEO issues, keyword research, content marketing, social media, investing in links and many others. If you want to scale it up quickly and efficiently, the truth is that you will need a substantial investment. Low SEO Budget Clients often ask me: “Why is it that SEO takes so long?” Sure, part of the answer is: “Because Google.” However, I’m always confident I can speed things up by scaling. But why does scaling speed up the process, you may ask? Well… it’s pretty straight forward: More content = more keywords covered faster More links =
faster higher authority More monitoring = better / faster tweaking More programmers
faster site, more useful features, better UX, etc. But all those above = more money. Are you developing the content for 5 categories per month? Pump that to 10. Are you consolidating the site’s structure with 2 monthly blog posts? Up it to blog posts. Are you securing 1-2 links per month? Make that 5 and so on. Many people get into SEO because they can use time instead of money to drive traffic to their websites and businesses. However, time can’t scale things up. Only money can. If you want to rank faster, you’ll need to outsource some work. 7. You’re not focusing on Mobile I know, I know, you’ve been hearing that Mobile SEO is very important and that most traffic is now coming from mobile devices. The real thing here is that most professionals work from a desktop computer.
So, the first contact with any issue, be it web development or SEO related, is on desktop, most of the times. Often times I find myself fixing a quick issue on the desktop and completely forgetting to check how it looks on mobile devices. Responsive design impacts Crawling & Indexing And although I browse websites on mobile (as a user), when a client asks me something or signals an issue, I immediately check it on my computer (the phone is busy at my ear anyway). In SEO, you always have to keep in mind that Google uses mobile first indexing. If you’re mostly working from a desktop computer, like me, remember to always right-click in Chrome and hit inspect.
