And like every end of the year, there is a flourish of articles related to what the web marketing trends for 2016 will be. Could I avoid it? Of course not! Here are the web marketing trends for 2016 .. 10 top web marketing trends 2016 I’ve done a bit of a selection: here are the 10 most relevant and widespread trends online (seasoned from my point of view).
Video and Live Streaming But how
Weren’t they supposed to be the trend of 2015? Well yes, and in fact they played a significant role. A great opportunity for those who know how to “tinker” with videos, given that it will be a type of content necessarily increasingly requested for the web: just think, moreover, of the growing diffusion of drones and 360° videos, which offer new points of view. The difference compared to 2015, perhaps, is in the growth of Live Streaming (thanks obviously to social platforms such as Periscope, Blab and Merkaat or the opening of Facebook live videos – for example).
The rise of live streaming means breaking
Away from and overcoming traditional media, in favor of a great fragmentation of communication. How to ride the wave? Give yourself (or someone) a useful gift to learn how to become a successful video blogger, with a nice complete YouTube germany email list Course . 2. “marketing web” cannot but bring to mind a classic of marketing theory, namely the book “Economics of Experiences” by Pine and Gilmore: the new standard – which is not so new – is to go beyond products, aiming at experiences and anticipating consumer needs.
The difference could be a shift in focus from the product to the narrative :
Attention to detail and a taste for the story, without too much anxiety to sell-sell-sell at all costs. That is the expected result, it will come. A couple of examples? Francesco Favaro expresses it well in his Facebook post that you can see here alongside or also Dario Vignali when he talks about his training products ( here is his latest work , a complete work entirely dedicated to affiliate marketing).
It has always been the essence of marketing
3. Holistic Web Marketing What does “holistic” mean? From the “holistic” point of view, the functional sum of the parts is summer how to really disconnect by charlotte always greater/different than the sum of the performances of the parts taken individually Translated from a digital marketing perspective, this means that, if until recently.
To be effectively present on search engines
A few incoming links and a lot of work on keywords were enough, today it is necessary to have an overall strategy that includes content, social ca cell numbers media, e-mail marketing, the study of customer needs, the study of keywords and analytical data, links, structured data, public relations (digital and otherwise), the accessibility of your content and therefore also how to interface with the outside world via mobile devices, knowledge graph, structured data, , new social networks, marketplaces and e-commerce, affiliate marketing, pay per click, native advertising, etc.
