Classic situation: your company decides it’s time to communicate… and it’s time to land on Social! Good, but which Social Networks to choose for your company? For those who work in marketing and communications, it can be a choice that requires a moment of reflection, it is not at all obvious. Imagine for those who manage a small business, perhaps family-run, or for a freelancer who deals with something completely different or for a shopkeeper. Where to start? What is the right balance between everything and nothing? In my opinion, it is sufficient to start from what the company objectives are and from a detailed knowledge of the characteristics of the most popular Social Networks.
How to Choose Social Media for
Your Business You could try to make a distinction between the various Social Media only on the basis of their “core” content, but you will soon discover that this is a fallacious division. Let’s take a quick example. Let’s say we want to focus on “photographic” Social Networks … So I choose Instagram and Pinterest , … but at the same time we should ask ourselves if Facebook should be considered a photographic Social Media. Probably not, because it is something much more complex, even if at the same time the quantity of photos published on Facebook is crucial for the success of a fan page (today at least) and exceeds the amount of photos present on Pinterest… If I make another attempt to distinguish and choose only “professional” Social Media.
I fall into the same dilemmas
The first channel to consider is definitely LinkedIn , but can you safely exclude Facebook or Twitter when talking about communication channels dedicated to work? I don’t think so. The 5 main elements behind choosing the most correct Social Media I have come to the conclusion that it is useful to choose the Social Networks for your business belgium email list based on 5 main elements: based on the objectives you set for yourself with the Social activity: brand awareness? communication?
contacts of potential customers? etc… based on the strength of your brand based on the content that concerns your business (= what do you do with your business? what can you communicate on social media relating to your business?) based on the target user you want to reach based on your communication budget I tried to summarize in a certainly simplistic diagram – not exhaustive of the Social scenario – how the various Social Networks are arranged based on the content you have and the strength of your brand .
Target and Budget are two
Other elements not present in the diagram, which intervene in your choice. which social media to use for a brand Some examples Case 1 Where to start – To start , you can never go wrong with Facebook and Google Plus (on Google Plus – IN THEORY – it should only be useful for alleged advantages in terms of visibility on search engines… well!). Case 2 Do you have a business that lends itself well to being photographed? Then Instagram is a must-have. Do you want to target a female audience and have professional photos? Why not try Pinterest. Do you have a business that operates locally? You need to open a Google My Business listing.
Case 3 When you have a more established
Brand and if you need customer care , for example, then you can think about expanding your communication efforts : Twitter (or even Whatsapp) is starting to be a possibility to consider. Also at the level of Customer Care or as a sort of ” advanced and mobile news feed ” WeChat is making its way. Case 4 Established brands with B2C what is word-of-mouth marketing? why is it important? products, with a young customer target and a good communication budget can think about producing videos, with YouTube and Vimeo (videos to be shared on all social channels, in reality). Case 5 Super established and popular brands, that want to talk to the younger segments of the population, can focus on channels like Snapchat, Periscope, Vine, WeChat (think it’s just a chat app? Read here.
In addition to the usual
Social Networks, there may be a need to bz lists explore new avenues, in search of communities and user targets that are a little more specific : there are several unknown and very “vertical” Social portals, that is, concentrated on some niches. The more specific you are looking for, the more some new frontier social networks could be of help to you, even if it risks being a “shot in the dark”, given that these are newly born platforms that could die at any moment, uselessly wasting your time and resources.
