A great classic of small and medium-sized Italian businesses, perhaps family-run, requires that communication and marketing are dramatically delegated to the “cousin” or relative. Once upon a time, it was enough to have a decent product to be successful, without a managerial approach and with sparse or defensive communication, but today – especially on the “Social” communication side – if you really want to put communication at the service of the business, a decidedly more structured and non-improvised approach is needed. [Read also: “ The Modern Marketer? Less Technique, More Person ”] The facts say so, extrapolated from some interesting research on Facebook by SocialBakers…
Things You Need to Know to
Interesting numbers: About 71-76% of the posts are from friends’ updates; the remaining 24-29% are from fan pages.
They require professionals or agencies (or internal teams) accustomed to the world of communication and with operational and strategic capabilities adequate also to the choice of the most correct tools and ways to communicate a brand and to reach potential customers. Anyone who deals with web marketing and social media marketing will have realized that more and more users are bypassing the website and going directly to the official fan page on Facebook to get in touch with a company, ask questions, request information on services and products : when this happens, it is necessary to take advantage of the good practices of website management (quality, updated, fresh, authoritative content) and report them on the Facebook page (or whatever it is).
Content from media (newspapers, magazines, blogs, portals, etc.)
Takes the lion’s share of engagement, to the detriment of brand content. But it hasn’t always been this way… Look at the graph below: most read content on facebook In the past, therefore, brands had much more interactions and more space: evidently, Facebook has decided that this space, brands, must now purchase it through the Facebook Ads platform. Publishing links haphazardly, for a company, risks producing nothing. This fact brings us straight to the next point. 2.
Social Ads – never again without At the beginning of 2013, more than half france email list of marketing managers ruled out the use of advertising on Facebook. In fact, almost 3 years have passed, and SocialBakers data shows that over 75% of brands on Facebook use the Facebook Ads platform. At the same time, in the same time frame, there is an increase in sponsored posts that is close to 120% . Everything also makes sense when you look at the reach – therefore “visibility” – of the content published on Facebook.
The slice acquired by paid posts is becoming increasingly larger;
And the trend does not seem to want to slow down.paid posts and natural posts facebook The effects of these changes, for those who want to be successful on Facebook , are the following, in my opinion: there is less and less space for home-based, poorly organised and budget-less “Social” management; the equation Social Media = “ free ” communication is not valid if you want real results – in terms of communication, branding, conversions – from Social Media (it wasn’t valid at the beginning of Social Networks, let alone now); if you want consistent results.
Without surprises and without ruining what you have done up to that point, you need to invest ; there are many possibilities for those who want to get serious. With SocialBakers, for example, you can monitor your competitors’ advertising campaigns with the Promoted Post Detection function, to see which topics your competitors are pushing and on which targets, while measuring their effectiveness and interactions. Or compare the results and interactions of a Social Video published on different Social platforms. ..
To this we must also add the complexity
Facebook itself makes available. I recently tested “Facebook Lead Ads” , that is, that particular type of advertising that allows you to obtain contacts and user data directly within Facebook , without sending them to your site, to your landing page. Here are the 4 simple steps that the user will take inside Facebook to download your free six tips for successful integration by charlotte resources or to view a secret page… and so on. facebook lead ads I will talk about it soon, because it deserves an article of its own, but suffice it to say that this new tool is so effective that it beat the classic Sponsored Post by 13 to 3 … 3.
You must vary the contents in a thorough manner , precisely to avoid depending totally on the advertising that you will have to do on Facebook to gain visibility. You must not waste large budgets to create a thousand types of multimedia contents: it can be enough, every so often (possibly once a year for small companies), to produce even just one new-innovative type of contents . They can be videos , 360-degree videos.
When they are also available for your Facebook page;
gif images, a series of curated photographs, graphics or infographics, podcasts, special content . You can let your imagination run wild: with mini ca cell numbers interviews, such as a “question and answer” with a relevant figure in the sector or an internal employee, to stimulate dialogue with your fans and consequently increase the natural reach – and therefore visibility – of the content you publish. It doesn’t matter exactly “what”: what matters is that with imagination and proactivity you can generate “new” content in every sense, periodically.
