Every web marketer racks his brains to find new and original ways to get the attention of users, sometimes forgetting the “old good manners”: in the list of tools available to web marketing, a leading role is still occupied by e-mail marketing . Let’s see why. Let’s start with the numbers The solidity of the numbers leaves no room for interpretation.
Below are some interesting data relating to 2013 :
The CTOR is a more relevant and detailed value than the classic CTR: this is because the CTOR shows how effective and “click-attracting” the content you have created is , since it measures the weight of the clicks of the people who have actually opened your email (the CTR extrapolates this value on all the emails sent, therefore also including those never opened by users…).
Newsletter percentages 2013 3 basic steps for an effective newsletter
First of all, what do you need to evaluate to build a successful and truly effective newsletter? A very basic checklist is needed, to be followed point by point: 1 Identify your goals Basically, regardless of whether you have an e-commerce, a blog, a service site, etc… you need to understand what goals you have and what you want to achieve by iraq email list sending the newsletter. One of the basic conversions to start from are the visits that sending a newsletter can bring you. For this reason you will have to make a selection of quality content , monthly summaries, images and videos, sending free resources that have never appeared on the site before: remind your readers – at each sending – why it is convenient to remain subscribed to your lists.
2Design You don’t need to be a web designer to build an effective newsletter
The various free or slightly more than free services offered by the web provide ready-made and easily customizable templates. 3Title The title is absolutely important in determining the success of your newsletter : how do you stand out in the crowd of emails that reach your subscribers? The title – the subject you choose – is your first test. If you fail that, you fail the effectiveness of your sending. I will return to the subject, in the meantime here are some tips for making headlines that attract visitors …
Scattered suggestions Based on the numbers stated
The greater the earnings (even up to a daily sending). The % of unsubscriptions hosting refers to the space hosted on a server will increase but at the same time credibility and authority will be built in the sector ; in addition to increasing the “ top of mind ” of your brand in the sector of expertise. Social Media Links : important to stimulate the cross-mediality of your message and also increase your “social” numbers.
Telephone references where possible
To encourage direct actions from your users. Clear calls to action to stimulate cmo email list social sharing : setting up obvious social buttons allows for an open rate that rises above 24% in the retail sector (against 12%, again in retail, without social references). Prominently placed videos/images to capture the attention of those who open your newsletter and invite them to take action. social sharing newsletter Do you know other ways to make your newsletters more and more effective? Is it THE most useful tool , in your opinion, in terms of conversions?
