SEO . Both platforms include basic or advanced SEO tools, WordPress prices are depending on the plan you choose. In Wix the most used resource for page optimization is Site Booster, WordPress integrates perfectly with Yoast SEO features.
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The main digital marketing strategies
What are the most used strategies online for each type of channel?
SEO
The first strategy concerns SEO , or all the practices that allow optimization on search engines. SEO optimization allows you to acquire greater visibility and, most likely, more traffic.
This type of activity includes several best practices that can be implemented on-site and off-site, in order to gain authority for each page of the site. The results are not immediate, but require consistency and time.
SEM
SEM strategies , an acronym for Search Engine mom database Marketing, also have a certain value. These refer to all those activities implemented to achieve the best position on the SERP during paid advertising campaigns or promotional announcements.
If, as underlined, the results of the work on SEO are not immediate, SEM strategies are put in place to try to quickly grab the top positions on search engines.
Social Media Marketing
Another very effective strategy, which allows to increase visibility, is Social Media Marketing. With this term, we refer to strategies that have the purpose of promoting a brand on social channels.
In Italy, social media usage is at 71.5% , of which 97.3% is accessed from mobile. It is also estimated that the average daily time spent on social media is 1.47 hours. It is easy to explain why TikTok, Facebook and Instagram are at the center of marketing strategies.
Strategies include publishing organic posts and creating paid sponsored content, with the goal of increasing ROI.
Email Marketing
Email marketing is one of the most effective strategies for maintaining customer interest, promoting a company’s products and services, and encouraging loyalty. This channel uses email as a means of generating leads, increasing brand awareness, and how to choose the best plugins for your wordPress site? engagement by delivering two types of communications: commercial (such as promotions, discounts, and offers) and informative (announcing the launch of a new product).
A good email marketing strategy can also be useful in the period following a purchase to obtain feedback from the customer and to keep the relationship alive, with the aim of building customer loyalty.
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Content Marketing
Content Marketing is a fundamental component of digital marketing, focused on creating valuable and relevant content. The goal is to pique the interest of users through blog posts, videos, images, podcasts and infographics.
The main metrics that allow you to understand the effectiveness of digital marketing
As with traditional offline marketing, digital marketing strategies should also be monitored. This activity helps to have a clear and continuous idea of the performance of a given. Strategy, so as to be able to evaluate possible changes based on the effectiveness of the actions taken.
In online strategies, of course, getting metrics and detailed information is easier. The reason can be explained through a very simple example. Let’s imagine brazil data distributing a thousand flyers for the sale of a new product and. At the same time, we also launch a SEM campaign on search engines.
