Most bloggers spend a lot of time creating content that they think will be useful to their readers. It can take 1-2 hours or even several days to write, revise and publish a post. In fact, many quality posts do not receive the attention they deserve because they do not take into account the way in which most visitors interact with content (see also “The 9 fields of user interaction with your content”) today: blogs are no longer read, they are scanned.
Blogs are no longer read, they are scanned
Thanks to Twitter, we have quick access to thousands of content every hour of the day. Even though there is access to a very large number of readers through this channel, it is not so easy to get their attention. Our post competes with many others at the same time. It is impossible to read all the posts that we find interesting in detail.
Create memorable titles: I have already written on several occasions about the importance of titles and how to create headlines for Twitter that attract the user’s attention. 80% of the success of a post is in its header.
Publish at the best times: knowing the “prime time” of your blog and Twitter allows you to get greater coverage. The best results are achieved bahrain phone number library by publishing and launching tweets and posts between 11 and 12 p.m.
How to prevent your visitors from leaving?
Getting attention is vital but it can only be the first step. An interaction with your content that consists only of briefly scanning the post does more than business owners have noticed not generate a positive ROI. You have less than 1 second to prevent the user from leaving. Here are some tips to make the most of them.
Structure of your post: the visitor ba leads needs different anchors to stay longer on your site. Although it may seem a contradiction, you have to create a scannable structure. The use of subtitles, bold, lists and/or quotes allow for quick orientation and must convey the key messages in the second we have. Without this structure, the bounce rate is even higher because the visitor is discouraged from investing time with a large post block, with small letters and no paragraphs. They will not risk wasting time with an article that may not contribute anything.
Design and use of images: The design of your blog in general is key to creating a good first impression. Keep in mind that the “image” you give conveys professionalism and gives an immediate reflection of the quality of your content (even if this is only in the reader’s perception). Photos and images are also part of the first capture of the blog and your post. At the same time, they are an important anchor to “grab” the user since they transmit an element of information about your article in a visual way.
How to get the attention of users?
In this post I focus a lot on Twitter because it is what I know best. Even so, most of the advice can also be applied to other networks or environments. To get initial attention and capture traffic, the following points are important.
Increase the number of blog subscribers: the trick is to find “places” where your reader is more relaxed to interact with your content. Although some of us receive more than 100 emails a day, the email inbox is a much less noisy place like Twitter can be. There are not as many distractions. Also, if an email containing the latest blog entry is not read but is not deleted immediately, there are several occasions a day to read the entire post. The email format helps other factors such as design and structure to be less important. Getting an email from a new subscriber is like permission to stop by their home and be part of their most “intimate” places.
If you are a company, moving from a “scan” to a “follow” interaction through a subscription allows you to increase the ROI of your content marketing activities. If you are a blogger, it will help you increase your audience and traffic to your blog. You have less than 1 second. Take advantage of it!
