Trust is key to human relationships. The same rule applies in the online world. It doesn’t matter if you want to sell online or have a blog. Without creating this “intimate” link with your audience you will never be able to create something that lasts. Relationships will always be one-off and short-term without creating real value.
newsjacking – stealing SEO traffic
Why is it so difficult
Google also applies the concept of trust to generate the ranking of web pages in its search engine. The longer a site has been indexed without having spammed, the better chances it has of ranking well. The age of incoming links to websites is also a very important criterion. Google considers that a site that has been indexed for a long time can be trusted more than a new website.
I don’t have the exact data but if we take the websites of elmundo.es and elpais.com as an example, they have already been online for around 12-16 years. In “offline” years this can be considered as a century. Both the number of links and their age make these media considered as “authorities” by Google. If you receive a link from one of these digital newspapers you can assume that your own reputation will be influenced in such a way that Google will give you more credibility and better positions in the future.
A new blog therefore has a very difficult afghanistan phone number library time competing in positioning with these online media. You have to apply guerrilla marketing tactics on the web 2.0 to succeed:
Be spontaneous and react
Take risks and assume that things will not always go well.
Develop creative campaigns and actions that attract attention.
What is “newsjacking” and how does it see how will look on small help me to rank better than elmundo.es and elpais.com?
“Newsjacking” or “snatching news” is a concept that I recently found in a post in English (I would put the link but I can’t find it anymore). It describes quite well an effect that I have been observing for quite some time now. It’s strange but apart from the English post I haven’t read anything on the subject. It seems that nobody wants to share it aub directory since it is a very powerful tactic to capture traffic in the short term. So I’m going to reveal the “secret” so that everyone can compete with the same weapons.
The concept of newsjacking is the following: “Spontaneous” searches are carried out every day on Google that at the time of appearance offer relatively few results. Typically it is about news, gossip about celebrities, rumors, etc.
A window of opportunity
Opens that closes in a short time. When these waves of unanticipated searches suddenly arise there are very few entries that can respond to the required information. For a couple of hours the rules change and new blogs can suddenly receive thousands of visits within a period of 24-72 hours if they take advantage of the opportunity in time.
If you identify one of these opportunities by creating content that responds to the demand you can receive many visits in a short time. Since there is not enough supply and competition, Google places a high value on the timeliness of “fresh” content created that responds to new searches.
How can I take advantage of this effect and identify the explosion of spontaneous searches?
Google Search Insights is a tool that allows you to identify search trends at both a national and regional level. Unlike the keyword tool that gives you an exact number of searches, it also shows searches related to a specific term that have shown a high increase in the short term. If you search for “Whitney Houston” for example, you will see next to the main searches the “most frequent searches” that lead “Whitney Houston funeral”. By applying the tool to your niche you can do the following.
