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Popularity and development of email marketing tools
Check email deliverability
How to Choose Email Marketing Tools: Important Features
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Email marketing is a strategic tool that allows companies to stay in touch with customers and increase sales. Marketers are testing services for email analysis, automation, and personalization to ensure that each newsletter brings maximum benefit. In this article, we share tools that will help improve the effectiveness of email newsletters .
Popularity and development of email marketing tools Email Marketing Automation Tools
In 2024, email marketing remains one of the most effective channels for communicating with customers. More than 80% of companies use email newsletters to retain customers , and about 60% to attract new ones.
To get the most out of email marketing, companies use special tools. They help:
Automate routine tasks: send emails on a schedule, segment malaysia email list your database , and launch triggered mailings .
Analyze the channel’s efficiency: services show who opened the letter, followed the link, or made a purchase. This allows you to adjust strategies in real time.
Personalize content : create emails based on Email Marketing Automation Tools the interests and behavior of different audience segments to increase response and loyalty.
Test different approaches: A/B testing and analytics help you choose the optimal content, topic, and
Sending time to improve your Open Rate and CTR. Email Marketing Automation Tools
Track metrics and results: Campaign performance data helps you build a long-term strategy and set specific, fact-based goals.
Sales optimization. Effective mailings with personalized content and correct offers help retain customers and increase conversions. This approach directly affects the growth of revenue and customer loyalty .
Below we have described several tools for each type of email marketer’s tasks.
Launch personalized email newsletters with flexible user segmentation with Carrot quest.
Set up a newsletter in a visual editor and get your first applications within a 7-day trial.
Test Carrot quest
Create a strategy and plan your mailings
Miro
A collaboration and visual planning tool and for that simontok that lets you create interactive boards. Suitable for team brainstorming, diagramming, and content strategy. Miro makes it easy to visualize the entire newsletter creation process, from ideas to the final version of the email.
Managing mailings in Miro
Miro Workspace
Pros:
easy to create diagrams and use in real time with your whole team;
there are ready-made templates for different mind maps;
can be integrated with other tools, such as Google Drive.
Cons:
to stably load large boards and data arrays, you need a good internet connection;
The functionality for data analysis is greatly reduced and is only available in the paid version.
Cost: There is a free basic plan with limited access. Paid plans start at $8 per user per month.
Obsidian
A note-taking and information management kcrj service. Obsidian lets you create and link notes to create your own knowledge network. knowledge bases, taking notes, exploring complex topics, and organizing ideas.
Work card in Obsidian
One of the options for displaying the workspace in Obsidian
Pros :
flexible, can be customized for literally any task;
there are integrations with a large number of third-party services;
supports local data storage and work without the Internet.
Cons :
no notifications;
There are no built-in team collaboration capabilities.
Cost: Basic plan is free. Paid plans start at $8 per month.
Planfix
A platform for managing tasks, projects, and business processes. Planfix allows you to create custom workspaces for teams, automate processes, track time, and control task execution. Suitable for project management, CRM, analytics, and team collaboration.
Managing shipments in Planfix
Working on a project in Planfix
Pros :
flexible customization for any business processes;
There are integrations with other collaboration tools.
Cons :
Before launching, you need time to adjust to the specifics of the team’s work.
Cost: Basic plan is free for a small team. Paid plans start at €1.5 per user per month.
Letters
A platform for automating the design and layout of email newsletters. Letteros allows you to create adaptive letters using ready-made templates and blocks, without requiring knowledge of HTML. The service is suitable for marketers, designers and teams seeking to optimize the process of creating and sending email campaigns.
Letteros Interface
Demonstration of Letteros capabilities
Pros :
simple, clear interface;
tools for testing and validating mailings.
Cons:
limited functionality in the free version.
Cost: There is a free plan with limited functionality. Paid plans start from ₽1,990 per month.
Figma
A cloud-based design and prototyping tool that allows teams to collaborate on projects in real time. Used to create interfaces and graphic elements.
