Demand Sphere is delivering Amazon Search Intelligence to our users, with the ability to optimize millions of products and pages. This means better rank in Amazon against competitors, integrated with enterprise marketing and SEO data.
Amazon keyword tools and insights are key to staying on top
Amazon rules purchase intent searching these days. Even more so than Google, Amazon is the place consumers go to research products, read reviews, price shop, and make purchases for everything from dog food to drones.
In 2017, Amazon’s total
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consolidated net revenue amounted to 177.9 billion U.S. dollars – with no signs of consumers slowing their spending with the ever-growing organization. As they expand into mixed markets such as grocery, it’s no surprise that marketers are clamoring to get their products to the top of the page.
With 97% of clicks made in the first page of results, and 70% of keywords searched on Amazon being the in the long tail – Amazon sellers and marketers have their work cut out for them. Focusing on matching up product pages with the keywords and page elements that get them found, marketers need better Amazon search tools.
Enterprise Amazon Search Intelligence – A solution that delivers for brands and agencies
Enter Demand Sphere’s latest offering – Enterprise Amazon Search Intelligence. This powerful Amazon seller tool offers a way to track the ranking of your product offerings, and those of your competitors. We deliver valuable data on improving rank as well as alerts when changes take place.
Daily Amazon rank tracking
Get daily updates about the rank of your products across millions of keywords and pages for your Amazon store(s). We also track your competitors and highlight changes so you’ll know immediately when you’re losing traffic.
Our daily updates mean you can make content updates to correct issues that are impacting your conversions and revenue as soon as they’re noticed. If you’re too busy to make the changes – let us know, we have a managed services team that can get it done.
Amazon search intelligence tool for enterprise brands and agencies
Amazon rank improvement recommendations
We give you a list of recommendations to improve your rank for each page and target keyword. We create keyword and content groups that highlight where errors happen to get ahead of future issues.
Our recommendations feed into our workflow options, to create task lists, assign items to team members, and track progress.
Segment and group Amazon products by category, feature, audience type, and more for the best content insights
Our unique Segment Maps analyze performance, audience preferences for particular features or messaging, and other elements for every keyword.
Spot trends and make content and search updates faster than your competitors so you can take the top spot and increase traffic. Segment mapping uses both keywords and content to get the most accurate picture of your Amazon product performance.
Keyword discovery, keyword opportunity score, and competitor discovery tools give you greater Amazon insights
The best way to create targeted content is with keyword research and competitor discovery. We base discovery on a combination of factors including audience needs, search volume, your product focus, and market opportunity. Demand Sphere’s keyword tools provide insight and recommendations around each of these, including:
Keyword Discovery
The best tool to research and identify additional target keywords for your products so you can create the best possible ranking pages. The discovery tool gives you real time ranking information, suggestions, and search volumes to understand where you should spend time.
Keyword Opportunity Score – Prioritize and research the best keywords to target based on difficulty and current ranking products to maximize your resources and get ahead of your competition on Amazon and in other SERPs.
Competitor Discovery – Find out who is really taking attention away on Amazon as well as other search engine’s like Google shopping results. You will know what your audience is seeing and choosing when they search for products like yours.
Content Catching Fire – See which products are rising fastest on Amazon for you and your competitors to understand where you may be gaining traffic quickly.
amazon keyword discovery tool for content marketing brands and agencies
Enterprise content and SEO platform integration for the complete picture of your product performance
Integrate your Enterprise Amazon Search Intelligence with Demand Sphere’s platform including Demand Metrics and Demand Crawl tools. With the combination of Amazon keyword and content intelligence and a full search and content marketing platform, you can compare:
Search engines
Devices
Locations
Campaigns
Messaging strategies
Features
And more
Demand Crawl provides the most comprehensive view, more than 50 individual elements analyzed per page. We provide understanding where you have the best opportunities to improv
If you’re familiar with our Ginza Metrics brand, you know our focus is on pioneering the science of findability. Starting from a background of search and SEO tools, we have broadened into content marketing, intent, competitor intelligence, social media, and other aspects of what we feel makes up the findability ecosystem.
A full service marketing suite that delivers platform tools and services the way you want them
We recognize that our platform, products, and native super what advertising should be like overarching strategy has evolved and so should the brand that represents it – leading us to unveil Demand Sphere. Demand Sphere encompasses a suite of tools that currently include:
Demand Metrics
(the evolution of the Ginza Metrics platform that you know) – Your one-stop-shop for SEO, content, and competitor analytics.
Discovery Sphere – Keyword, content and competitor discovery fueled by the most powerful daily data updates available, segmented by product, feature, campaign, location, and more.
Content Sphere – Designed to answer questions at the core of creating the best content for your audience – what’s working, what’s not, how you can update content to be more findable, what to create content about next, and more.
Demand Crawl – The deepest crawling for individual content pages across more than 50 data points for your site and your competitors. Create sitemaps, track content health, get alerted to changes, and conduct audits all from our powerful crawling tool.
We’ve got a full introduction to our Demand Sphere changes, including why we believe now is the best time for this ecosystem-based approach to marketing and search in our post here. Learn more about the core components of Demand Sphere in this overview.
Marketing services to help you meet your content and SEO goals
We are also excited to begin bringing managed services to our clients, acting as an extension of your marketing team – whether it’s for one time projects or as an ongoing provider. A few examples of managed services we can help you with include:
Report and custom dashboard creation
Site audits
Content strategy
Content creation
Search engine optimization for existing content
Interested in learning more about our managed services options? Contact us here and we’ll set up a time to review your needs and get started.
Factors that impact conversion rate include:
Sales Rank – Also known as Amazon’s best sellers rank, is simple. More sales mean higher rankings and higher rankings mean more sales.
Pricing – Having the lowest landed price (product price + shipping) makes you more competitive against other sellers.
Answered Questions – Answered questions appear at the top of the product page and are important for conversions. Make sure your questions are answered.
Customer Reviews – The amount and quality of customer cn numbers reviews you receive is important for ranking. Make sure to address any negative reviews as soon as possible.
Image Quality and Size – Buyers like to see what they’re buying. Be sure to follow Amazon’s image guidelines and provide high-quality images for buyers to see your products in detail.
Parent / Child Products – Utilize parent/child product relationships where appropriate. Doing so helps maximize customer reviews.
Time On Page
Amazon correlates the time a customer spends on page to customer interest in your products.
Whether or Not The Product Listing Is Complete – When creating a product page, try to fill out every field. More complete product pages have higher conversion rates.
Relevancy
Amazon’s A9 search algorithm considers relevancy when deciding what products to show in a search result. To rank higher in a search, Amazon needs to consider your product highly relevant to the search. Here are some factors Amazon considers to determine relevancy:
Page Title – Optimize your Amazon product title by including keywords, keeping it under 200 characters, and making it easy to read.
Features – Use bullet points and include keywords to display product features.
Product Description – Use the product description to provide details on features. Be sure to use keywords and make the description as informative and easy to read as possible.
Brand and Manufacturer Information – Include brand and manufacturer information in the title where appropriate.
Specifications
Include as much information as possible about technical and physical details of your product here. Completeness is rewarded by the A9 algorithm.
Category and Sub-category – Ensure your category and sub-category selections are as relevant as possible.
Accurate Search Terms – Be sure to do keyword research to ensure you are using the best keywords for your product listing.
Factual Statements – Make sure all the information provided is as factually accurate as possible.
Retention
Amazon wants you to purchase from Amazon sellers. It wants you to have a satisfactory experience with Amazon sellers so buyers continue to return. A negative experience will make a buyer less likely to purchase from that seller and less likely to purchase from Amazon, in general. In the general SEO world,
