In search and content marketing, having a full featured set of keyword intelligence and management tools is essential to your strategy. Because business is always evolving, you need access to information about your current keywords, which keywords you should focus on in the future, and your competitors keywords. At Demand Sphere, we have developed a powerful set of keyword tools to keep you ahead of the curve. The right tools save you time and money and enable you to optimize your organic search footprint to maximize the impact of your content marketing.
Keyword Tracking
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Knowing what is already working helps make your search and content marketing as efficient as possible. This capability is a cornerstone of any set of keyword management tools. Being able to track keywords daily allows you to easily spot changes and gain actionable insight. Our Top 3 Keyword Ranking tool identifies your most popular keywords and the content associated with them across a variety of channels. Our Top 3 Keyword Ranking chart displays the top 10, top 30, and top 50 keywords as well. We display this information in a stacked bar graph over a user-specified time period. This enables you to easily see changes over time.
Clicking on any of the colors in the bar graph will display additional information. We show you how many keywords are ranking in that particular group, as well as what the actual keywords are. In addition, you can also see what URL is associated with the ranking keyword and the increase or decrease associated with the keyword over time. When you connect your Google Search Analytics and Search Console account you will see even more data. We will display additional information such as searches, visits, conversions, and revenue created. Having access to all this data in one spot is extremely helpful for a variety of tasks.
Screen cap of the Keyword Ranking Module Keyword
We also provide you the ability to organize your keywords into groups. With our Keyword Groups feature, you are able to group your keywords by products, features, audiences, personas, locations, campaigns, messages, brands, content type, or any other way you’d like. The groups you create will be persistent throughout the platform. Once created, your groups are automatically updated based on matching rules using boolean logic. When you group keywords, you are able to gain more focused insight on where those keywords are ranking, search volume, conversions, and revenue. This saves valuable time.
Screen cap of keyword groups
Keyword Description and Translation
With this new feature, we have enabled you to add a description or translation to each individual keyword you are tracking. These descriptions or translations are persistent in the platform. They will appear in the keyword management module as well as in the keyword ranking report table.
This feature assists with collaboration across teams. Teams tracking keywords in multiple languages will find this especially useful. You can couple this feature with our keyword grouping feature to provide your whole team easy reference to relevant information when working in our platform.
Keyword description screen cap
Keyword Discovery with real time SERPs
Having detailed insight into how your tracked keywords are performing is very valuable. However, what about keywords you aren’t tracking? There may be big opportunities to capitalize on, the trick is discovering them. Simply brainstorming keywords can easily lead to a situation where you’re focusing your efforts on keywords with low search volumes. Ideally, you want to focus on synonyms with much higher search volumes. Our keyword discovery tool enables you to find the keywords your audience is using when they search for you. keyword discovery module screenshot
We show you real time data for your keywords in terms of SERPs, trended search volume, and difficulty score. We’ll also track your competitors rank and progress for those same keywords so you’ll know what content they are creating that’s working for your target audience.
After discovering the most impactful keywords, you can start tracking them and creating content around them. You can also modify existing content to perform better. Having easy access to this information is very valuable and will help you drive more relevant traffic to your site.
Keyword Opportunity Score
We understand the keyword discovery process can seem like a huge task. Our Keyword discovery tool is powerful, but how can you further focus your efforts? With our Keyword Opportunity Score feature, we provide you insight into how competitive a given keyword is. After discovering keywords, this tool helps you assess where the most opportunity exists. A high score suggests the keyword is a very competitive keyword. A lower score suggests a less competitive keyword that will be easier to rank for. This information can help you which keywords to focus your content and marketing efforts on, which saves you time and money.
As marketers, our number
one job is to enable our brand, product, content, etc. to be found by our target audience. Findability is the key to growing our businesses. Guessing which content performs best consumes time and resources and has unpredictable results. At Demand Sphere, we recognize that marketing is an ecosystem – which includes elements of content, search, email, social, advertising, direct, and so many more. With this in mind, we have developed a platform that helps you gather the data you need from this ecosystem to provide actionable insights. Let’s take a look at how our tools focus on keyword tracking, keyword discovery, and competitor insights to help you create content that converts.
Keyword Group Comparison Tracking – for Campaigns, Products, Messages, Features, Personas, and more
Segment Mapping is a key component of our data-driven approach to findability. This means we are always helping our users create and utilize segments, or groups, in ways that allow for better analysis and smarter future decisions. Our newest feature – Keyword Group Comparisons – gives you a visual way to see how findability is impacted daily for native super what advertising should be like each of your segments. This means faster marketing decisions to understand which campaigns, products, content types or marketing efforts are working or losing momentum. You can also view segments by individual locations at the city or country level – giving you insight into the different performance of various strategies across all geographies you serve.
Keyword Groups
Segments can represent
Products
Features
Audiences
Personas
Locations
Campaigns
Messages
Brands
Content type
and more
Using our Segment Map approach, marketing efforts take on more meaning because we are able to tell what is specifically working for your target market across all efforts more quickly, and spot trends over time.
Keyword Tracking
Knowing what is already working is exceptionally valuable. Having access to daily keyword tracking allows you to easily spot changes and enables you to take action. Our Top 3 Keyword Ranking tool identifies your most popular keywords and the content associated with them across a variety of channels. Our Top 3 Keyword Ranking chart displays the top 10, top 30, and top 50 keywords as well. We display this information in a stacked bar graph over a user-specified time period. This enables you to easily see changes over time.
Clicking on any of the colors in the bar graph will display additional information. We show you how many keywords are ranking in that particular group, as well as what the actual keywords are. In addition, you can also see what URL is associated with the ranking keyword and the increase or decrease associated with the keyword over time. When you connect your Google Search Analytics and Search Console account you will see even more data. We will display additional information such as searches, visits, conversions, and revenue created.
We also provide you the ability to organize your keywords into groups. You can group keywords by campaigns, type of content, geography, time frames or any other grouping you like. When you group keywords, you are able to gain more focused insight on where those keywords are ranking, search volume, conversions, and revenue.
Screenshot of Keyword Tracking module
Keyword Discovery
Having detailed insight into how your tracked keywords are performing is very valuable. However, what about keywords you aren’t tracking? There may be big opportunities to capitalize on, the trick is discovering them. Simply brainstorming keywords can easily lead to a situation where you’re focusing your efforts on keywords with low cn numbers search volumes. Ideally, you want to focus on synonyms with much higher search volumes. Our keyword discovery tool enables you to find the keywords your audience is using when they search for you. After discovering the most impactful keywords, you can start tracking them and creating content around them. You can also modify existing content to perform better. Having easy access to this information is very valuable and will help you drive more relevant traffic to your site.
This information can also
be very helpful to keep up with emerging opportunities in your industry, or provide additional insight as you expand offerings into new areas of business. Because business is always evolving, it’s likely the list of keywords you are tracking needs to evolve as well. Continuous keyword discovery is essential and having the tools to keep you ahead of the curve is vital. Our keyword discovery tool helps you focus on what your audience actually searches for, and prevents you from having to guess what they might search for. This saves you time and money and enables you to optimize your organic search footprint and maximize the impact of your content.
Competitor Tracking
Competitor Tracking and Discovery
In addition to keyword insight and discovery for your site, we provide powerful tools to show you how you compare to
