LINE CRM is a kind of Social CRM (SCRM, social customer relationship management). Which means integrating LINE with CRM and using LINE official account as the main platform for customer information collection. Data analysis and marketing applications. In addition to using LINE’s native backend, the brand also Third-party marketing software used to connect LINE OA and various data platforms to solve the needs of data management and marketing operations in one stop.
Generally, CRM systems mainly sms promotional campaign collect customer information from consumption behavior. And the communication initiated is relatively one-way (such as text messages, emails). LINE CRM is centered on real-time conversations. And the data collected is formed by the two-way interaction between customers and brands. Making it possible to Brands can quickly and accurately grasp customers’ preferences, habits. And needs, respond immediately, modify strategies, and effectively penetrate customers’ hearts.
CRM Marketing takes over! 3 major marketing advantages of introducing LINE CRM
The rise of LINE marketing has changed the way brands manage customer relationships. All walks of life are based on dialogue and interaction. And use the following three advantages of LINE CRM to amplify marketing benefits:
1. Establish a complete customer profile to help cultivate loyalty
LINE CRM not only has more LINE OA interactive behavior data than traditional CRM, but also because of its good scalability, it can be connected to various platforms through API, which is conducive to integrating scattered customer data and establishing a complete customer profile, thereby helping brand planning more effectively. Personalized marketing strategies to cultivate customer loyalty and increase LTV (customer lifetime value).
For example, MAAC, the all-round marketing platform of Crescendo Labs, is a LINE CRM system that can be connected to the official e-commerce website, store platform, membership system, GA, POS system, or other CRM, CDP, own data system, etc. to establish a complete Data ecosystem, 360-degree understanding of customers.
2. One-stop data application and two-way interaction
LINE CRM also has the advantages of CRM data collection application and LINE OA two-way interaction, which means that in the marketing process, it can be solved in one stop from back-end to front-end . There is no need to frequently switch systems to operate, and brands can quickly adjust marketing cloud driving engine: cross-channel data integration marketing based on real-time data. Strategies or testing, the entire process becomes more flexible.
For this reason, LINE CRM systems or marketing software have developed functions that use data to enhance interaction, such as the. Member Activity Rating” and “Potential Buying Audience” provided by Crescendo Labs MAAC to make brand snbd host audience promotion more accurate. Or “Shopping cart remarketing” and “AI intelligent product recommendation. A combined with consumer behavior help e-commerce brands improve conversion rates; it can also be combined with marketing automation to create an automated customer journey. And communicate with customers stably… Rich interactive functions are better than traditional. CRM has more ways to cultivate members and continues to collect data from these interactions.
