you will find that it is estimated that these keywords are responsible for a whopping 70% of the traffic on websites that use them. That’s a huge amount of traffic, isn’t it? Keywords (eg “increase sales”) may look attractive because they are searched for frequently, so ranking for them can send them a lot of traffic. The problem is that these keywords are too competitive and thus reduce your chances of landing on the first page of Google. However, if you search for long tail keywords (eg “increase sales through social media marketing”), you may be able to rank quickly and easily.
Of course, that doesn’t
mean you can create low-quality content and avoid link building. Typical SEO rules apply even to these keywords. Most big brands avoid home owner database optimizing for keywords that are more descriptive, leaving room for small businesses looking to generate targeted, high-converting traffic. Because many of these keywords have a clear intent, they can lead to more sales. Most top companies in any industry will want to focus on top keywords that bring in a lot of traffic. They don’t care if it’s poorly targeted. They simply cannot afford to invest their time and resources in optimizing for longer keywords that have lower search volumes.
Now, the reason these
companies have been able to avoid these keywords and seek harder rankings for shorter keywords is because they have the necessary budget. Small businesses like yours operating on a shoestring budget cannot take the same risk. Therefore, it makes sense to target longer and more descriptive keywords that you will rank for more easily compared to high traffic keywords. Choosing a longer variation of a keyword, even if it has little traffic, is a much smarter move. So, if you haven’t yet created blog content around long tail (longer or more descriptive) keywords,
blogging, blog writing
Tactic no. 4: Add relevant calls to actions (CTAs) at the end of the content Every new value-oriented blog post has something useful to offer its readers. It helps you build trust with your readers. In a way, you’re not just laying the groundwork for more sales, you’re building slowly and steadily. However, writing great blog content is only half the equation. The other half is actually converting your readers into customers. The best way to do this is to direct your readers where and how to click on your offer. They trusted you. So now you have to show them the direction and hope to win.
This certainly does not mean
that your blog should start imitating the sales page on your website. Instead, it should act as a bridge between the sales page and your potential customer. Your blog posts go viral and make your prospect comfortable enough to subscribe to your list or even buy from you. Then guide them to your offer with a call to action or CTA. There is nothing hours on It such editors subtle about a call to action. In fact, the clearer and stronger it is, the more likely it is to be acted upon. A call to action is when you convert all those visitors into customers.
Without the right CTA
your business blog writing efforts may not lead to the sales you want. It can affect your overall digital marketing ROI. If you want to get the most out of your CTA, you need to place it in the right place. For example, if you put the CTA right after the yeezys shoes first paragraph, you might not get many people clicking on it. Why? Because they haven’t read your blog post and don’t trust enough to click. However, if you put the same call to action at the end of your blog, that’s a different story. When the CTA comes at the end of each of your posts, it’s usually relevant to a specific topic.
