Based on the results you can see which lead must digital marketing tactic. Case studies are the fifth most popular marketing tactic used out of 12, after social media, newsletters, blogs and blog posts. Neil Patel, one of the top 10 marketers according to Forbes, conducted a study to see the influence of the use of case studies on his own site. He witnessed a growth in his revenue by 185%. 6. Build a Network of Partner Websites to Get Influence on the SERP and Jump up to 30+ Positions Brand mentions on well-known publications are important and hard to get. They could lift you up in ranking on the search engines for the right
keyword phrases and you could improve your Search Engine Optimization
(SEO) efforts. Usually, startups collaborate with content marketing specialists or firms because some of them don’t have the budget for a full-time person. Building a network of partner websites for a short period of time is an effective digital marketing technique to bring awareness and traffic to your site. The profile of the website could include publications, edu websites, web directory, blogs, forums, e-commerce and so on. OutreachMama employed
a study to see the results after their partnership with
publisher Companies like Forbes and Huffington Post. In only 2 months they received 350 total backlinks from over 100 domains. Besides that, they saw a natural increase in their backlink profile. Link Visibility Outreachmama www.outreachmama.com In the second month of the partnership, they saw that they money keywords jumped up to 30 positions in the search engine result page. 7. Rank Higher on Review Sites
to Have an Average 18% Uplift in Sales 9 out of 10 people look at online product reviews before they make a purchase decision. According to BrightLocal, 72% of Consumers say positive reviews make them trust a business more. Other 88% say they trust customer reviews as much as personal recommendations. Trustworthyness from Customer Reviews Source: Reevoo discovered through an in-house case study that online reviews bring an average 18% uplift in sales. In 2015, US e-commerce sales were about $341.7 billion showing an increase of almost 15% over 2014. U.S. e-commerce growth
Source: ith a continuous growth in e-commerce sale,
customer reviews (all reviews, not necessary the ones coming from some ideal customers) are a major factor, an efficient trigger and quite essential tools nowadays for e-commerce websites. 8. Be Part of the 90% of Marketers Who Saw a Significant Increase in ROI by Taking Advantage of Trends for Traffic Generation Google Trends is a pocket of gold. You’ll find a lot of data to help you to generate content and see what’s trending to stay on top of your competitors. The particularity of this tool is that you’ll find real-time search data or help to gauge consumer search
behaviors over time. Below you can see a screenshot from
Google Trends with searches for 3 holidays: Halloween, Christmas and Thanksgiving. Google Trends You need to keep your eyes open for the marketing trends that will come. The marketing trends that will dominate 2022 include the Internet of Things, virtual and augmented reality, live streaming video, visual storytelling, native advertising, marketing automation, influencer marketing, mobile marketing. Adopting multiple of these emerging trends is a smart move, and many digital marketers are syndicating content to make the most of the trends. For example,
music photographer Matt Walter syndicates his photography podcast
to audio platforms such as Apple Podcasts and Spotify, while also covering podcast content in different methods including dedicated live streams and through other visual mediums to maximise digital marketing effectiveness. In 2016, video content was very popular and still is. Fire Brand proved that following trends can bring growth. The results showed that 90% of marketers have noticed significant
increase in Return on Investment (ROI) through video content.
9. Gain a Higher Advantage in Front of Your Competitors with AMP Receiving 40% Organic Traffic from the Whole Site Traffic AMP is a simpler and easier way to built light-weight web pages with static content that loads faster on mobile devices, due to its technology. The project is based on AMP HTML, new open framework built of existing web technologies. The pages with an AMP version see a 2% higher CTR, which translates to more clicks, as you can see in the next screenshot. ctr-example2-amp-pages Source: AMP version has 40% of
all the traffic for a page. It is an utterly amazing improvement for many
sites because the content renders faster. The project comes to the rescue for a large number of publishers. 10. Write on Medium to Get Awareness Through 6.2 Million Pageviews Medium is a network built out for people from people and offers a new kind of content – publishing, and social media synergy. Every day, there are newly published articles that could get you over 45,000 views. Publishers can see 3 stats graphs on Medium for 30 days, minutes read, views and visitors. Ali Mese, startup marketer at
GrowthSupply.com, created a report with the statistic for his best traffic-generator article. For an article of about 1,000-1,500 words, he received over 4 million pageviews and 144,920 followers on Medium as you can see in the next picture. Views on Medium Source:medium.com For a global audience, it’s best to publish your piece of content on Sunday at 0:00 GMT, because people look forward to reading something new as the week starts. To give it a kick, you should use an A/B emailing test sent at different hours to see which hour has the best open rate. 11. Develop a Facebook Customized
Page Tab to Engage 40% of Fans Investing in social media is a must. Yet, don’t know if you knew that a customized page tab gives you the advantage to offer exclusive information to fans. A personalized page tab can be used to promote registratio gambling data vietnam n for upcoming events, to bring fans to your website, to promote an app or a contest, create a content library, feature customers reviews or case studies and so on. Socially Stacked demonstrated that a customized page for a discount can influence the engagement for that page.
In the end, 42% fans liked the page to get a coupon or discount.
On the same side, a case study by Wildfire Interactive showed that a Facebook coupon-based page tab received the highest engagement rates beside giveaways, sweepstakes, trivia Contests, Sweepstakes, Contest essays, photo contest, coupons, and video contest as you can see in the next graph. Wildfire Interactive graph 12. Write Valuable Content on Linkedin Pulse and win up to 1,900 Social Shares in 30 Days LinkedIn Pulse is a professional self-publishing platform. At first, everyone could write and publish content without any approval. Currently, it is composed of 500 selected experts. According to Kapko, LinkedIn Pulse “lies somewhere
between blog and social network”. Authors add a number of 50,000 articles on the platform every week. Brian Lang, blogger at Small Business Ideas, conducted quite an interesting study on 300 posts featured on LinkedIn Pulse. Most articles from Pulse were choose to an annual plan instead about careers (42%), then about business (15%) and self improvement (9.33%) and other (33.67%) which includes technology, sales & marketing, current events, and productivity. On average, the articles from Pulse got 1,843 social shares, and only 10% had less than 500 social shares, which leaves almost 90% with more than 500 social shares. If you are featured on LinkedIn Pulse, it can bring you a good amount of social exposure. From now on, writing on Linkedin Plan should be a part of your marketing plan. 13. Use Reddit to Grow Your Business & Generate $6,188 in 3 Months Reddit is
a community that has been growing since 2005.
Here you can meet people with similar snbd host interests. It’s a place where you could follow news in a thread categorized in “hot”, ”new”, ”rising”, ”controversial”, ”top”, ”gilded”, ”wiki” and “promoted”. The nice part is you could follow lots of subreddits depending on the industry you’re interested. There were numerous cases when different stories from Reddit became famous and gained many upvotes. If you choose to post a
link instead of a text you can link to your business
and bring visitors to your website. Scott Keyes is an example of best practice in this case. He is a reporter for Think Progress and founder of Scott’s Cheap Flights. He turned an obsession with cheap plane tickets into a $1 million business in under 2 years. In 3 months he managed to make $6,188 only by posting on Reddit. According to what he said, his posting got him 1,000 free subscribers and 250+ premium subscribers.
14. Target the Online Communities
and Hit 10.000 Monthly Unique Visitors Online communities are a great way to grow your online presence and to catch insights. Being apart of an online community has its perks. Being around by people with similar interests and exchanging knowledge is a good way to develop yourself and the company you are working at. The best
online marketing communities you need to join are LinkedIn, Reddit, Quora, Slack, GrowthHackers and, Inbound.org, ordered in chronological order. A good example of using the last two comes from Grow and Convert. The company was born when Devesh Khanal and Benji Hyam met a few years ago. Since they launched their site, they were active in online marketing communities, Devesh Khanal on
GrowthHackers, on the one side, and Benji Hyam
on Inbound.org, on the other side. They set up a goal of bringing 40,000 monthly unique visitors in 30 days. As you can see in the next picture it is not quite like that, but they were able to bring more visitors from online communities than from organic searches. That is a good start! Online Communities website traffic 15. Get Social Influence to Receive Higher
Rankings by 15% There is a lot of fuss around the subject about the importance of social signals in rankings. We already know that investing in social media is an effective digital tactic that can help out with the conversion rate optimization. Moz study says that Google doesn’t use social share counts directly in its algorithm. Neil Patel, on the other hand, claims that there might be a connection between social shares and rankings as you can see in the next screenshot from a Quick Sprout gifographic. Giphografic Social Signals A huge lift of almost 15% in rankings was the result of an increase of 100
