The flow of contact with your leads, and is another important channel for interacting with customers and delivering content about your business. However, there are some concepts relat to this practice that you ne to know before you start applying it, such as opt-in, opt-out, and double-opt-in.
So, before sending your messages to your contacts, try to fully understand what each of these terms means, as they are crucial to the success of your campaign and your relationship with your customer.
In this post, of these concepts and their relevance to email marketing campaigns and your business decision-making. Keep reading to learn more!
What are opt-in and double-opt-in?
Opt-in is an English term israel email list that means something like ‘to opt in’. In general terms, it indicates that the user has given permission, in the case of email marketing, for their contacts to be us in the campaign and to receive messages from companies via email.
Years ago, marketing campaigns that only includ, for example, an advertisement in a magazine or on TV did not consider the idea of asking for user permission. This concept began to take shape with the maturation of digital marketing and initiatives such as email marketing or the dissemination of content through networks such as WhatsApp .
Since this is the user’s private sphere
It is inappropriate for a what you need to include viral email company to send content without prior authorization. Otherwise, such sendings are characteriz as SPAM, which is not good for the customer and much less for the company.
SPAM messages irritate afb directory consumers — who may start to associate this negative feeling with the brand. For the company, it is a waste of time and money, since you are investing in people who are not actually interest in what you have to offer.
To create a truly productive campaign that engages people who will actually open your email, read it, and consider your offer, consider opt-in.
