Having a localised SEO However, with people looking increasingly closer to home to fulfil their user needs, larger companies should also look to develop a more localised SEO strategy if they wish to compete in the search results for their local area. Like any marketing strategy, there is no one magic tactic that will get instant results.
However optimising your
Google My Business (GMB) account should definitely bc data china be at the top of your local SEO checklist. In fact, according to a recent Moz survey, Google My Business is the biggest contributor to local and small business SEO success. So, what is Google My Business and what are its potential business benefits? What is Google My Business My Business curates the listings that appear in Google Maps and the search results when a user is searching for a particular business “near me.
If you are a business owner
you can create an account and control how your dashboard appears in Google Maps and the organic search results. With an account, you can manage your listing by adding your business’ contact details, opening hours, website and social media links, photos and more. It is also a great way to manage and gain customer reviews. How Does It Work? Google My Business works through an accumulation of different ranking factors.
However, the three most
important ones are: Relevance Distance Prominence Relevance The first ranking factor is fairly obvious. Google is only going to rank your business listing if it thinks that your business is relevant to the user’s intent. The easiest way to make sure that your business meets this criterion is to provide very clear and accurate information. Don’t be cryptic or vague. Distance This ranking factor goes back to Google
You can’t rank for a local
search in an area you’re not in. Be clear about where your shop or service is located. For example, don’t list your business in central London if you are based in topic or niche that best Essex. While you may think this will open your business up to a wider audience, Google will not respond well to inaccuracy. It can sometimes be hard to rank in competitive areas and the exact way Google determines which businesses to show is unclear.
However, being honest
and creating localised content within your My cz leads Business listing, website and social media channels will likely stand you in good stead. Prominence Lastly, Google will take activity surrounding your account into consideration so engagement is key. This can be achieved through reviews, events and localised content. Make sure to keep on top of this by engaging with your reviews and uploading up-to-date content and photographs.