As we head into next year, we are keeping a closer eye on emerging web development and design trends for 2025 and their relationship with AI to create engaging and functional digital experiences for our clients.
What’s trendy today could be obsolete tomorrow As website developers and designers, we want to share some of the top trends that will dominate the landscape in the coming year, from the integration of artificial intelligence to the rise of inclusive design. These trends will not only improve the aesthetics of websites, but will also optimize usability and accessibility, ensuring that all users can enjoy a frictionless online experience.So, without further ado, let’s dive into the trends that will dominate web development and design.
Artificial intelligence and personalization web development and
Artificial intelligence (AI) is revolutionizing web design in ways we could only imagine before. From chatbots that improve user experience to algorithms that personalize content phone number in real-time, AI is here to stay. In 2025, we will see a significant increase in the use of AI to create more personalized and efficient web experiences.
How does this trend work in practice AI analyses user behaviour on the website to offer personalised recommendations for highly relevant web development and products, content or services. As a result, websites adapt to individual user preferences, displaying valuable products and offers for them.
Smart AI-powered chatbots can answer questions, solve problems, and help users find what they’re looking for quickly and efficiently. Plus, thanks to AI and personalization, web designs automatically adapt to different devices and screen sizes, ensuring an optimal phone number experience for every user. AI can even analyze user comments and reviews to identify trends and improve products or services.
Benefits of using AI and personalization in web design
Personalized experiences make users feel more connected to the brand and spend more time on the website: greater engagement.
On the other hand, personalized recommendations and optimized shopping experiences increase the likelihood that users will make a purchase.
AI enables brands to gain relevant insights into their customers’ preferences and behavior.
Without a doubt, personalized argentina phone number list experiences make navigation easier and more enjoyable for users.
Examples of brands using AI and personalization in their web designs
First of all, we have seen how platforms like WordPress incorporate AI into their strategies.
Netflix , this platform, uses AI algorithms to recommend personalized content to each user, based on their viewing history and preferences. The interface adapts to each user, showing the most relevant movies and series first.
Amazon employs AI to offer personalized product recommendations based on a user’s purchase history, searches, and on-site behavior. It also uses AI-powered chatbots to provide customer service more efficiently.
Spotify uses AI algorithms to create personalized playlists based on each user’s musical tastes. Indeed, Spotify Wrapped is an example of how AI can be used to generate personalized phone number and viral content.
Nike, with its Nike SNKRS app , the brand uses AI to personalize the shopping experience, offering product recommendations based on the user’s size, style and preferences.
Dynamic Typography: Web Design Trend for
Typography is evolving beyond static fonts. In 2025, we will see an increase in the use of dynamic typefaces that change and adapt in real time. Not only does this improve the aesthetics of the site, but it can also enhance readability and user experience.
Why is it a trend for ? web development and
In 2025, personalization will be key. Users are looking for unique experiences tailored to their needs. Dynamic typography allows content to be customized, improving readability and making navigation more intuitive.
Indeed, dynamic typography not only looks great, it also increases interactivity. Specifically, texts that respond to user actions (such as hovering or clicking) can make content more engaging and keep users on your site longer.
On the other hand, accessibility is a priority in modern web design. Personally, I find it great to adapt dynamic fonts to make them more readable for visually impaired people, adjusting size, contrast and other aspects in real time.
Importance of dynamic typography for
Dynamic typography is much more than a passing fad. I see it as a natural evolution in web design that promises to improve the user experience in ways we could only previously imagine. And now, with the help of artificial intelligence, the possibilities are virtually endless.
Dynamic typography and artificial intelligence AI can analyze user behavior in real time and adjust typography to improve the reading experience. For example, if AI detects that a user is having difficulty reading a text, it can automatically increase the font size.
With AI, we can automate the web development and typographic adjustment process, making it more efficient and less prone to human error. In particular, this process is especially useful for content-heavy websites, where manually adjusting each element is a daunting task.
AI can also predict which typographic styles will be most effective for different audiences, based on historical data and behavioral patterns. This way, designers can always stay one step ahead.
Examples of websites with dynamic typography web development and
Although it may not be obvious at first glance, Netflix uses variable fonts to adapt typography to different screen sizes and devices, ensuring an optimal user experience.
Renowned newspaper The New York Times has incorporated variable fonts into its digital designs to improve readability on different devices and screen sizes.
Airbnb uses custom fonts and typographic animations to create a unique and memorable visual experience.
Although the Google Fonts platform is a platform for downloading fonts, it also shows examples of how to use variable fonts creatively.
Interactive storytelling
Storytelling has always been a crucial part of web design, but in 2025, it will become even more interactive. From animations to hover effects, designers are finding new ways to tell stories that capture the user’s attention and keep them engaged. Interactive Storytelling is definitely a web design trend for 2025, and it’s strongly related to AI.
What is interactive storytelling?
Interactive storytelling is a technique that allows users to not only read or watch a story, but also interact with it. This can include everything from choosing the direction of the narrative to interacting with visual and audio elements that enrich the experience. Imagine being on a website where you can decide the ending of a story or explore different narrative paths. It’s like being part of a movie!
In competition for users’ attention will be fiercer than ever. Interactive storytelling makes it possible to capture and maintain the attention of visitors. In this way, you will promote user engagement and retention by making them spend more time on your website and engage more with your content.
Users are looking for personalized how live chat can help you win more proposals experiences. Interactive storytelling allows you to adapt the narrative to each user’s preferences and behaviors, creating a unique and memorable experience.
Google and other search engines value the amount of time users spend on a website and their level of interaction. A site with interactive storytelling can significantly improve its ranking in SERPs, as users tend to spend more time exploring and engaging with the content.
AI can analyze user behavior in real time and adjust the narrative to improve the experience. For example, if AI detects that a user prefers visual content, it can adapt the story to include more graphic elements.
In addition, AI makes it possible to automate the creation and adaptation of interactive stories, making it easier and faster to generate personalized content for each user. This aspect is especially useful for websites with high traffic and diverse content.
AI can predict what types of stories and interactive elements will be most effective for different audiences, based on historical data and behavioral patterns. If you’re a web designer, these predictions will allow you to always stay one step ahead and deliver content that truly resonates with your audience.
Examples of websites with interactive storytelling web development and
Airbnb uses interactive storytelling to showcase the diversity of its accommodations and experiences. Through personal and visually appealing stories, they invite users to imagine their next adventures.
The Google Arts & Culture platform allows users to explore art collections from around the world in an interactive way. You can take virtual tours of museums, explore artworks in detail, and discover fascinating stories.
The popular language learning app “Duolingo” uses elements of gamification and storytelling to make the learning process more fun and engaging.
Moleskine , the famous notebook brand, has created an interactive website that allows you to customize your own notebook and discover the history of the brand.
Responsive design and accessibility Responsive design isn’t new, but it’s still crucial. In 2025, we’ll see an even greater focus on accessibility, ensuring that all users, regardless of their abilities, can have a positive web experience. This includes everything from using contrasting colours to implementing alternative text for images.
More and more people are accessing the internet . By 2025, this trend is expected to continue to grow, making responsive design more important than ever.
A website that looks good and web development and works well on any device significantly improves the user experience. As a result, visitors are not only happier, but the chances of them returning to your site are also increased.
Google places a high value on user experience and accessibility. A website that is responsive and accessible to people with disabilities is more likely to rank well in the SERPs, as it offers a better browsing experience and is more accessible to all users.
Relationship between responsive design and accessibility with artificial intelligence
With AI, you can analyze user behavior in real time and adjust site design to improve the experience. For example, if AI detects that a user is having difficulty reading a text, it can automatically increase the font size.
AI makes it possible to automate accessibility testing, identifying and fixing issues more quickly and efficiently. This is especially useful for large, complex websites.
Another big benefit is that AI can predict which design elements will be most effective for different audiences, based on historical web development and data and behavioral patterns.
Examples of websites with responsive and accessible design
Government websites, especially in the United States, are often pioneers in web accessibility. The White House website (WhiteHouse.gov) is an excellent example of a large, complex government website that meets WCAG accessibility guidelines.
Technology company Microsoft has invested heavily in making its products and services accessible. Its main website (microsoft.com) is a good example of how a large corporation can create an inclusive and user-friendly website.
With AI, the creation and adaptation of these effects can be automated, making it easier and faster to generate visually appealing content for each user. For example, for websites with a lot of traffic and diverse content, this effect is very useful.
In terms of predictions, AI can predict what types of motion and parallax effects will be most effective for different audiences, based on historical data and behavioral patterns.
Examples of websites with motion and parallax effects web development and
The Nike Better World website pioneered the use of parallax scrolling in 2011. When scrolling, different layers of images move at different speeds, creating a sense of depth and dimension.
Gucci’s campaigns are often visually striking, and their websites are no exception. They use smooth animations and parallax effects to create immersive brand experiences.
Airbnb uses parallax scrolling to showcase the diversity of its accommodations. By scrolling through the page, users can explore different destinations and feel as if they are there.
Apple is known for its sleek, minimalist designs. Its websites often incorporate subtle animations and parallax effects to highlight products and create a premium user experience.
6. User-generated content: Web design trend for 2025
User-generated content (UGC) is booming and revolutionizing the world of design. 2025 will surprise us with more websites integrating UGC to create a more authentic and trustworthy experience. We could see everything from product reviews to photos and videos shared by users.
What is user-generated content
User-generated content is any type of content (comments, photos, videos, reviews, etc.) created by the users of a platform or website themselves. This type of content not only provides authenticity, but also encourages community participation and engagement.
In 2025, users will value authenticity more than ever. User-generated content often provides a layer of credibility that brand-created content can’t always offer.
UGC encourages active user participation. Allowing users to contribute their own content undoubtedly creates a more engaged and loyal community. As a result, it not only increases the time users spend on your site, but also improves retention and loyalty.
We already know that Google and other search engines value fresh, relevant content. So because UGC provides a constant source of new content, it can help significantly improve SERP rankings. Plus, user-generated content often naturally includes keywords, which also benefits SEO .
Relationship between user-generated content and artificial intelligence
AI can help moderate and filter UGC, ensuring that inappropriate or irrelevant content is not published. If you have a website with large volumes of content, this feature is vital, as manual moderation is extremely difficult.
Why is maximalism gaining popularity
Today, users are constantly bombarded with information, so standing out has become more difficult than ever. Maximalism offers a solution to this problem by creating websites that are impossible to ignore. This style not only captures attention, but also evokes positive emotions through its bold use of colors and graphics.
How to implement maximalism on your website If you’re considering adopting maximalism on your website, here are some tips to get you started:
Bold Color Palette: Don’t be afraid to use vibrant and contrasting colors.
Impactful Graphics: Use images and graphics that immediately capture attention.
Expressive Typefaces: Choose fonts that are both legible and visually appealing.
Complex but Coherent Design: Make sure all visual elements work together to tell a coherent story.
Examples of maximalism on websites
Maximalism is gaining ground in web design, offering a bold and eye-catching alternative to minimalism. To better illustrate this trend, here are some examples of websites that have embraced maximalism in creative and effective ways:
Fanta , for example, has renewed its image with fun and vibrant colors that stand out.
Gucci is known for its striking visual campaigns, and its websites are no exception. They use maximalist elements like intricate patterns, vibrant colors, and extravagant typography to create an immersive and luxurious brand experience.
Mubi , an independent film streaming platform, uses a maximalist design to reflect the artistic and experimental nature of the films it offers. Its website combines bold typography, vibrant illustrations, and subtle animations to create a unique viewing experience.
Fool Collective is a creative agency that uses maximalist design to express their personality and creativity. Their website is an explosion of colors, shapes and typography, reflecting their playful and experimental approach.
Freeform , a streaming service owned by Disney, has adopted a maximalist style on its website, creating a visually striking experience that reflects its dynamic content.
In my opinion, as we move into 2025, more companies are likely to follow the lead of Fanta, Gucci, and Freeform. Maximalism will not only be limited to mass-market brands, but will also be seen in sectors such as fashion, technology, and entertainment. Consequently, web designers will continue to explore new forms of expression within this style, using advanced tools and innovative techniques to create websites that are both functional and visually stunning.
Nostalgia for the 90s and 2000s web development and
Nostalgia is a powerful marketing tool, and web design is no exception.
Do you remember the vibrant neon colors of websites from the 90s? Or the pixelated graphics that transported us to virtual worlds? Well, get ready, because that aesthetic is back and stronger than ever.
Nostalgia for the 90s and 2000s has invaded all areas of our lives, and web design is no exception. Certainly, retro styles from the 90s and web development and 2000s are making a strong comeback. From neon colors to pixelated graphics, these nostalgic elements are capturing the attention of a new generation of users.
This trend is due to several factors:
Nostalgia: The 90s are viewed with nostalgia by many, and retro design evokes feelings of nostalgia and fun.
Originality: In a saturated digital world, retro design stands out for its originality and ability to differentiate itself.
Simplicity: 90s design was kcrj characterized by its simplicity and ease of use, which is increasingly valued in today’s web design.
Stand out from the competition: Retro design can help you differentiate yourself from other websites and create a unique brand identity.
Connect with your audience: If your target audience is nostalgic for the 90s, retro design can create an emotional connection.
Key elements of retro web design
Color palette: Pastel colors, neon tones, gradients and vibrant colors predominate.
Typography: Serif, sans-serif with rounded corners, pixelated fonts and capital letters are used.
Graphics: Pixel art, animated GIFs, repeating patterns.
Layout: The designs are simple and easy to navigate, with a clear and hierarchical structure, wide columns, textured backgrounds, use of frames.
Special effects: Effects such as 3D, highlights and shadows are used to create a sense of depth and movement.
Examples of websites with a 90s retro design:
The official website for the popular Japanese anime series Neon Genesis Evangelion features a retro ’90s-inspired design, with a vibrant color palette, pixelated fonts, and simple animations.
Pacific Northwest College of Art uses a pastel color palette, serif fonts, and retro graphic elements on its website to create a nostalgic and welcoming atmosphere.
Although Mubi has evolved its design over the years, it still retains some retro elements, such as serif fonts and vintage-style illustrations.
Final words
I hope you found this article about for and their relationship with AI interesting. Keeping up with the latest trends is crucial in any field, and the web development and design area is no exception.
From maximalism to artificial intelligence, the trends of 2025 promise to make web design more dynamic, interactive and accessible.
So, while respecting the personalization of each site, it’s time to get down to business and start experimenting with these new trends!
