You may spend hours or days creating the best Constant Contact email. However, your campaign is dead in the water if it is in the spam folder.
Fortunately, there are ways to avoid the dreaded spam folder. By identifying why yemen email list 88337 contact leads your Constant Contact emails are landing in the junk folder and fixing the problem, you can prove to your ISPs that you deserve to land in your recipients’ inboxes. Let’s get started!
Why Are My Constant Contact Emails Going to Spam?
1. Poor Deliverability Rates
Constant Contact’s Email Deliverability Report tested the average deliverability rate of different email providers. These include Yahoo Mail, Gmail, and Outlook Mail. The report found that 17.19% of marketing emails were spam. 4.40% of Constant Contact emails got lost.
Such statistics are not good for email marketers. So, imagine if it’s a high-volume campaign. That’s 21.59% of emails not reaching the intended recipients’ inboxes.
The primary reasons that lead to poor deliverability rates include a poor sender reputation, complaints above 0.2%, and poor list quality.
How to Fix It
Improve the deliverability rate of your email campaigns by fixing the cause of the problem. If a poor sender reputation causes a poor deliverability rate, warm up your IP address and eliminate inactive, invalid, and spam addresses from your email list to keep it tidy.
You can also maximize your deliverability by using an email contact emails going to deliverability tool to test and optimize your emails before you broadcast them. Additionally, some tools even judge the deliverability of your campaign by analyzing its content.
2. Blacklisted IPs
Many spam complaints and trap hits lead to the blacklisting of your sending domain or your IP. The mailbox providers likewise monitor such lists to know which senders to filter or block from their user inbox.
How to Fix It
Avoid being blacklisted by sending relevant content to your recipients, or use a dedicated IP address when sending email campaigns.
Another solution is to visit the blacklist’s website and check your IP address there. The majority of blacklist databases offer general listing reasons. From there, you can get unblacklisted and work on why you’ve been blacklisted so it won’t happen again.
Don’t worry, though. When trying to get off the IP blacklist, you can always do so if you cooperate and follow the email marketing rules. Moreover, tell them that you know you have not done deliberate wrongdoing and that you’re a legitimate sender.
3. Email Infrastructure Issues
Different images come to mind when you hear the word infrastructure. It may include things like railways, power grids, and roads. However, there is invisible infrastructure surrounding us, like water systems, data and telephone networks and email infrastructure.
What is email infrastructure?
Email infrastructure is a system built to fuel the delivery of the transactional emails or newsletters you send out. Typically, an email infrastructure comprises the following components: mail agents, email reputation management tools, feedback loops, and IP addresses.
Without the proper foundation in email marketing setup, it would be challenging for your campaign to land in your recipient’s inbox.
How to Fix It
The best practice incorporates the three email authentication mechanisms: SPF, DKIM, and DMARC. Another tip is to set up a good email testing workflow. Test your message content, scripts, and delivery, contact emails going to while keeping your email marketing test data organized.
Is your email open rate falling low? If so, you’ll need the best email marketing strategies to increase them ASAP. Read on 30 Experts Share their #1 Tip to Improving Email Open Rates to make your open rate skyrocket.
4. Bad Email Design
A bad email design may not directly cause your Constant Contact emails to land in the spam folder. However, considering that most people view their emails on a mobile device, the likelihood of users marking your campaign as spam increases once your email does not properly render.
Remember that your email’s overall look and feel will impact your recipient’s decision to keep reading. Constant Contact may have available beautiful email templates, but you’ll still be the one to design your email to make it as visually effective and appealing as possible.
How to Fix It
Align your content with your marketing goals and ensure your content resonates with your recipients. As a result, you will achieve lead generation, better conversion, and email engagement. All these can motivate your readers to take action.
Use appropriate fonts, a simple layout, and compelling photos or graphics to break up chunks of text in your email.
Also, make sure your call-to-action stands out in your email and instructs the reader exactly what to do. Your CTA will be a magnet and open doors toward your landing page.
A/B test your email design
You may have to depend on analytics and your audience contact emails going to response to determine what email design works and what doesn’t. out the window at the In addition, you may need to make updates and changes to the layout and design to get the most out of your campaign’s design.
A/B testing your email, like the layout, tone, CTA, colors, and white space, can help you choose what works best. Your final email design converts the greatest number of email recipients.
5. Content Triggered the Spam Filters
If any part of your email has spam trigger words or displays email practices as that of a spammer, it will trigger spam filters. As a result, your emails will land in the spam folder instead of the inbox.
Spam words trigger the wrong emotions, psychological manipulation, and a sense of fear, loss, and urgency. The usage of simple English phrases will not altogether alert spam filters. It will still depend on the context of the email.
For instance, genuine usage of the word “free” is acceptable. However, combining it with other words (i.e., free housing, free bank account) and repeating the same may ultimately trigger email spam filters.
How to Fix It
Avoid using words that could trigger spam filters. These words have been classified as pushy, evoking negative emotions, sleazy, or too manipulative.
Additionally, you can reduce the chance of your Constant Contact mobile list by avoiding writing emails that sound desperate, too good to be true, and pushy.
6. Lack of Proper Authentication
Internet Service Providers (ISPs), which refer to the major email providers, are constantly working to lessen the number of unwanted emails their customers receive in their inboxes. They do this by verifying if the email comes from a legitimate sender. In addition, they examine the source of the email.
That is why email authentication is important. It’s a set of methods to verify that an email is not forged. Furthermore, a lack of proper authentication may cause your Constant Contact email to land in spam
