emojis that communicate key information about your business to users/ customers Take the opportunity to easily get across key information about your business or tell user’s more about your brand/ story Monitor your chosen attributes and edit them if and when you need to Some examples of special attributes are: Health and Safety Features e.g. Masks required Take away/ delivery service Wheel chair access Black owned business Women-led business Reviews Reviews are one of the most important features on Google My Business.
It helps to attract users and
also indicates authority to Google. After helping a bc data singapore customer, ask if they would mind leaving you a review on your listing. Make sure that you engage with all your reviews ideally, replying to them in a comment but always liking their review at the very least. Other Top Tips Use schema.org data Use the Product Catalogue to showcase your products if you are a small/ medium business Build your profile’s back links by creating citations or listings in high quality forums or directories
Remember, engagement is key
How do I know if it’s working? You can see how your customers interact with your listing through My Business Insights. Insights will help you gain understanding into the customer journey by presenting you with data on: How customers found your listing Their (customer’s) actions Direction requests Phone calls You can also configure your GMB account to your Google Analytics account to see what proportion of your organic search traffic came from your GMB account.
However, hopefully more
so than anything else, the business benefits of GMB will be clear in the form of more customers coming through your door!In March 2021 Google will launch their new Mobile First Update. With more and more users primarily using their phones to search, Google is having to find new ways to meet the demand and reflect user behaviour in their indexation and ranking algorithms. This means that there’s going to a big shake up for Search Engine Optimisation (SEO) in 2021, including another core update coming in May.
Thankfully however
Google has given plenty of warning in anticipation for what you need to include viral email this change and there are a number of actions you can take to prepare. What is the Google Mobile First Update? Firstly, lets clarify what the new update and mobile first index are. Whilst Google are calling it the Mobile First Update, this new SEO shakeup might be better referred to as the Mobile Only Update.
This is because Mobile
first indexing has been the default for a while cz leads now. Since mid 2019, Google has been primarily indexing the mobile version of any new websites. However, this new update will see Google remove all desktop only sites, along with all their images, content and assets, from the index entirely, no matter how old they are. This will have a serious impact on rankings, particularly if you have been operating as a desktop only site up until this point.