If you’re reading this, it means digital marketing’s working.
But does this also mean that traditional marketing isn’t? If so, should we abandon it altogether?
Depending on your current marketing strategy, you might already be a huge proponent of digital marketing. Leadfeeder obviously is. Indeed, we fully understand the benefits of B2B digital marketing
over traditional marketing.
Before we discuss what digital marketing has that traditional one doesn’t, allow me to remind you of the basics.
Quick rundown: What is the difference between albania whatsapp number data digital marketing and traditional marketing?
Digital marketing is a way of communicating promotional messages through electronic devices. For example, it can be a computer, phone, tablet, or even a smartwatch (but not TV or radio — spolierrr).
Thanks to this variety, digital marketing comes in many 10 recipes for creating killer headlines forms and marketing channels: social media marketing, content marketing, videos, photos, targeted advertising, email marketing, search engine
marketing, and so many more.
In contrast, traditional marketing is limited to ads delivered through billboards, newspapers, magazines, radio, and TV ads.
Now, back to the question: “Why is TV advertising considered traditional marketing if TV is an electronic device?” Well, it boils down to the two major differences between digital and traditional marketing.
First, traditional marketing lives within a difficult-to-carry medium, such as a billboard or radio. So, you can see ads at a sports bar, but you won’t carry a TV in your pocket. That means the chances of accidentally stumbling across traditional advertising are much lower. Especially considering that people are glued to their smartphone screens outlet ugg for about 4.8 hours a day — and that’s in their free time.
But more importantly, tracking the exact
conversion rates with TV or other traditional ads takes a lot of work. You can’t check how many people were watching TV when your ad showed up, how they reacted to it, and if it influenced their decision.
Digital marketing methods have the upper hand here: you can usually track activities to exact numbers. And that is why digital marketing wins over traditional marketing.
That’s in a nutshell. But if you want to go deeper into the digital vs. traditional marketing debate, let’s go.
Benefits of digital marketing over traditional marketing
B2B digital marketing is different from traditional marketing in many ways. Here are some of them.
Measurability to better understand your target audience
Let’s start by exploring the topic of measurability deeper.
In digital marketing, you can find out how many people interacted with your ad, how they reacted to it, or even when they linger while reviewing your content (say hello to social media data collection policies 😅).
On top of that, you can see the country, company, and time of a person’s interaction with your content. So, you have enormous possibilities for improving and personalizing your marketing campaigns. And according to an Adobe study, personalization brings 68 percent of marketers from $2 to $10 return per dollar spent. Another 22 percent receive an even higher return.
Traditional marketing doesn’t give you these opportunities.
Lower costs
Digital marketing is more cost-effective than traditional marketing when it comes to reaching the same audience. Even if you take rough numbers, you can see the difference.
In 2018-2019, according to Forbes’ research, the average CPM on cable TV was $17.50 at the Upfronts and $32 on a national broadcast. During the same period, CPM on the Google display network was $2.80.
You can also save thousands of dollars by avoiding other traditional types of marketing. For instance, you don’t need to print banners, flyers, or leaflets and pay for their delivery and distribution.
On top of that, you can stop a digital marketing campaign with a single click if it doesn’t work, improve it, and restart. In traditional marketing, though, you don’t have that luxury — even if you want to stop the ad campaign, no one will return the money you paid for broadcasting or printed ads.