From writing and scheduling posts to monitoring social conversations and providing support, the software options below hold tons of value for social media managers and marketers alike.
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Pricing: 30-day free trial; paid plans start at $99 per month for one user and 10 social accounts.
Rating: 4.2 on G2
Top feature: Social listening
Social media marketing is about more than bangladesh whatsapp number data just creating viral posts. Hootsuite’s platform is designed to reflect that. With features to help marketers find new prospects and serve existing customers, it’s one of the most robust social media platforms on the market (and one of the most popular ones among marketing agencies and small businesses). You can use Hootsuite for over 20 social media channels, including Linkedin, Facebook, Twitter, YouTube, Instagram, and Pinterest.
33. Buffer
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Pricing: Free trial available; paid plans start at $6 per month per channel.
Rating: 4.3 on G2
Top feature: Campaign planning
What started as a tool for scheduling social media content marketing and b2b seo tools posts has grown into a three-pronged social media management solution. With tools built for social media publishing, customer service, and measurement, Buffer’s offering is up to the task of today’s B2B market.
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Pricing: Free version for one user; paid plans start at $19 per user per month for up to three users and five social profiles.
Rating: 4.4 on G2
Top feature: Collaborative AI generator
CoSchedule started as a way to keep track of outlet ugg scheduling across all your social media. Today, it’s a full-on marketing calendar with support for content, social media, email marketing, online events (such as webinars), and more.
35. Sprout Social
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Pricing: 30-day free trial; paid plans start at $249 per month.
Rating: 4.4 on G2
Top feature: Scalability
Sprout Social boasts the “only all-in-one social media management platform built for connection.” The tool promises to help marketers better understand, reach, and engage with their audiences, while providing the performance measurement needed to grow over time.
36. Mention
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Pricing: 14-day free trial; paid plans for one user start at $49 per month or $41 per month billed annually.
Rating: 4.3 on G2
Top feature: Custom feeds and alerts
Mention is positioned more as a social listening tool. The platform helps marketers monitor the web for brand mentions and audience conversations. Then it helps analyze and visualize that data to make sense of how people are talking about the brand.
B2B Market Research Software
Your B2B marketing efforts should always be on a path of constant improvement. With the marketing analytics platforms below, you can get a better sense of where you stand and where you can improve.
37. Google Analytics
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Pricing: Free
Rating: 4.5 on G2
Top feature: Vast metric monitoring and reporting
In the marketing world, Google Analytics is a no-brainer — but we’d be remiss if we didn’t mention it here. Simply put, Google Analytics is the most comprehensive tool available to help marketers understand their website’s performance, from engagement and traffic to conversions (especially their new GA4).
38. Tableau
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Pricing: 14-day free trial then paid plans start at $15 per user/month (billed annually)
Rating: 4.4 on G2
Top feature: Score cards
Tableau takes mountains of data and makes it visual and effortlessly accessible. The platform promises “the most powerful, secure, and flexible end-to-end analytics platform for your data,” meaning it’s a solution you can deploy throughout the organization — not just the marketing team.
39. Kissmetrics
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Pricing: Flexible plans based on events, starting at $25.99 per month for 10,000 events.
Rating: 4.1 on G2
Top feature: Custom reports and dashboards