copy is no copy at all’, Sophie demonstrated that this integration can be done seamlessly, using visuals and clear calls to action (CTAs). Indeed, diversifying your content strategy via audio content is a great option for any business looking to take a digital first approach. Proving that not all content needs to be read. The evolution of content strategy Host Karen McGrane held a ‘lunchtime’ (dinner time for us) panel on The Past, Present and Future of Content Strategy with guest panelists Kavita Singh, Chris Collette and Lillian Gooden.
After a pretty tumultuous
2020 and with people spending more time online bc data brazil consuming content at rates never seen before, this was a thorough panel that looked at the evolution of content strategy over the past two decades, asking how did we get here and what does the future now hold? The panel reflected on this evolution, discussing how content strategy has transformed from being nearly non-existent 20 years ago, to now celebrating the role of content strategists who covers many different disciplines, including research, writing, design, UX, search engine optimization ( SEO) and more.
The panel enthusiastically
agreed that content strategy is a huge field that is increasingly being recognized for the value it can add to a digital or business strategy. Inclusivity and representation in content design Joining us from our own time zone, Candi Williams was today’s guest for the fireside chat with Kristina Halvorson.
The two had an influence
discussion on the importance of inclusivity and accessibility in the industry. In an open and honest chat, Candi discussed her career path so far from an English language and linguistics student, to copywriter, to content designer at NationWide and now, most recently, Bumble. Echoing Vidhika’s opening keynote speech from earlier today, Candi further emphasized the ways in which language helps to shape the world.
She highlighted how content
design presents a unique opportunity to. Shape this world occur as a result of view by. Creating and curating content that places accessibility and inclusivity at the forefront. Providing practical takeaways on how to promote inclusivity and accessibility within our own teams by. Diversifying the hiring process and within the content we’re creating through the likes of inclusive. Language guidelines. Content strategy is a group effort Gord Roberts. Wrapped up day 1 with a practical. Discussion on how
Identifying key areas where
And explaining how to. Overcome these issues, both as an individual. And as part of a larger team. After an inspiring day, Gord’s talk provided cz leads practical ways to. Put much of what we had learned so far into practice by managing or being part of a. Supportive and co-productive team. Are you attending this. Years Confab conference? Have you been before? Let us know in the comments and stay tuned for our round up of Day 2 at Confab 2021! Photo credit: Chris MontgomeryWith recent lockdown restrictions, local SEO has become more important than ever.