musing of yesterdays panel, the group discussed the many different multitudes of content strategy. The world of content doesn’t necessarily have a clear career path in the same way that an engineering or nursing career might. Instead, there are many different disciplines such as UX writing, tech writing, content marketing and more. Giving advice on charting your own path, avoiding burn out, pursuing and creating new career opportunities and more, this was an insightful, practical and heartfelt discussion.
Fostering Innovation at Shopify
Kristina Halvorson returned to interview vnpay database Clay Delk from Shopify to discuss “craft stewardship” in CMS systems, as well as how Shopify promotes team growth, culture and quality of work. Clay gave us an overview of his career, starting as a copywriter in a small digital marketing agency, to working with Shopify’s previous competitor, to now working as the the Senior Staff Content Strategist at Shopify.
The two discussed the ways in
which Shopify truly is an innovator in the industry, developing one of the oldest content design practices and continuously sharing their knowledge as they evolve over time. Reflecting on how the 800 attendees at Confab this year hold over 300 job titles, Clay and Kristina echoed the discussions of todays panel on the evolution of the content strategy community and how our specialisms continue to grow.
Yet, ‘soft skills’ remain at the
core to what makes a good content designer: gathering context, collaborating, giving feedback, taking feedback.” Creating inclusive spaces You might not think that yoga and digital spaces have much in common but you would be wrong. Natalie Dunbar presented a truly unique keynote speech which looked at creating inclusive spaces online for those in marginalised communities.
Natalie Dunbar After a pretty
busy jam packed two days of all things content, Natalie kicked off her sessions by asking us all to take a moment to breathe. This was the start of her insightful they serve many demonstration on how to apply lessons learned from yoga accessibility (or lack of for those in larger or differently abled bodies), in order to create safe digital spaces online for people of all backgrounds.
Natalie told us about how
she tailors her yoga poses to work with the body, rather than asking the body to work with the poses. We need to do the same thing with our content cz leads and digital spaces. By looking at our biases, diversifying our user research and more, we can create spaces that work for the user, rather than asking the user to work to discover or understand the spaces.