Geomarketing is gaining ground in companies’ commercial strategies. More and more brands are betting on these techniques. Convince of their great potential to segment audiences, attract new customers. Retain those who already trust them or establish effective dialogues that end up materializing in sales.
The value of these geo-tools is support by the quality and usefulness of the data they provide. Spatial-temporal coordinates allow for much greater refinement . Faster rirection of actions aim at increasing transactions.
How can geomarketing help a business sell more?
The information provid by geolocation techniques . Allows companies to gain more local and welcome to photo retouch itior website knowlge of the profile . Behaviour patterns of consumers. In short, they can provide concrete answers to key questions such as.
Where are my customers.Where are my potential customers? Where is my competition locat?
In this way, in the mium and long term, geodata makes it possible to work with more territorializ and detail information about potential consumers . As well as the operation of the company itself and its competitors.
A battery of highly valuable data to reinforce market research . Support future openings or to gain the upper hand against other companies in the sector locat in the same area of activity.
The value of real-time data
Geomarketing is equally valuable today because of its ability to multiply conversion possibilities.
The data provid by these techniques provides companies with a large volume of information in real time. This documentation makes it possible to segment campaigns more effectively, establish more appropriate dialogues with customers and generate feback.
A good geomarketing strategy will make it possible, for example, to launch highly betting email list and personaliz campaigns, offering call-to-action messages with discounts or rewards to those users who are close to the business and decide to visit it.
Likewise, it will allow you to provide other types of specific messages to other potential customers who, even if they are not close to the business at a given time, frequently travel to places where the company is present and may be interest in an offer or in purchasing a product or service.
Geomarketing and the smartphone revolution
The increas use of smartphones and access from these devices to the Internet and specifically to different social networks has reinforc the value given to geomarketing actions.
The information provid by these geo-enabl social dialogue platforms – capable of on Números de teléfono no estranxeiro: como o organizas? such as TripAdvisor, you will bethe user in a specific space and at a specific time – opens up new and effective channels of encounter between companies and their potential customers.