Google has been putting pressure on other companies for years now. It all started with Amazon. More and more people don’t need to search Google first if they already know they’re going to buy from Amazon. They go straight to Amazon.
But that’s not Google’s biggest problem today. The main enemy is AI.
My brother is very into AI. He asked me if I had tried Gemini, Google’s AI. The tone of his voice suggested that he wasn’t too impressed with Google’s product in this field. I tried it because I thought Google had to have an advantage over others like ChatGPT.
Google has to be able to give me the best pages on “topic x…”. This is something that no AI is good at.
Searching for images on Google
Searching for information on a topic.
Searching for products.
Local searches.
And much to my regret, that hasn’t been the case. I won’t even talk about the rest because ChatGPT, which is what I usually use, is three times better than Gemini.
Routes and addresses
I do continue to search for products on Google. However, I now generate images with ChatGPT and Midjourney. I now also search for accurate mobile phone number list information on a topic directly in ChatGPT. The summary generated by the AI takes me to the objective before having to search for the best information from the x-links that Google suggests.
I am not statistically relevant
But I bet I am not the only one who has user interface improvements changed their behavior. This is only the beginning of what is coming for Google.
Is there still time to change their destiny? It won’t be due to a lack of resources but these will start to be scarcer.
If they lose searches they will lose income in Ads. Sooner or later. Advertisers will also realize that Google is no longer the turnip of the Internet. Let’s see what the next few months bring us.
Then we have an exchange portal where yeezys shoes we give something of low perceived value that is exchanged against something of high perceived value. Here I am still not clear on how to link it to our brand so that one thing helps the other.
I keep thinking about what we have to do to go faster, being aware that the fast track does not exist. We have to continue with what we are doing. Step by step. We will get there.