Landing pages are essential to any digital marketing strategy. They are a crucial tool for converting visitors into leads and also optimize the process of converting visitors into potential customers .
Tools like HubSpot are very useful for creating landing pages, because they are easy to edit and because they also allow customization according to the target audience . This way, you can show different content for each segment, taking into account their interests or the stage of the buying cycle they are in. This increases conversion rates by making the user feel special. In addition, it is not necessary to have programming knowledge to create a landing page, which makes the process easier for any user.
It also has other advantages, such as:
Easy and quick to create and design
Improve SEO : Improve your page ranking and organic traffic with automatic search suggestions as you type.
Editing specific content and forms.
Allows integration with other marketing actions.
It is possible to perform A/B testing until you find the lawyer database best formula to achieve your goals.
Below, we explain step by step how to create a Landing Page in HubSpot :
Step 1: Access the HubSpot dashboard
From the main dashboard, follow these steps:
Step 2: Create a new Landing Page
Once in the Landing Pages panel, click on the “Create” and “Landing Page” button located at the top right.
Create Landing Page Button
A pop-up window will appear where you will need to select the website for your landing page and enter the name of the page. The name will be internal, so make sure it is descriptive and easy to identify.
LP-8
Next, you’ll see the templates section. You can select the ones by analyzing data from various sources HubSpot suggests or create your own design template. Select the one that best suits your needs.
Step 3: Customize the content
HubSpot allows you to edit each section of the template or page from scratch. Here are the steps to customize:
Add a catchy title : This will be the first thing your visitors see, so it should grab their attention. Include keywords up to 70 characters long. You can change it in “Settings” and “General” .
Customize your page with modules : In the left side menu you will find a variety of modules available. To add them, simply select the module you want and drag it to the section of the landing page where you want to place it, thanks to the “drag & drop” functionality .
Landing Modules
Edit images and text : To modify images and text, simply click japan data on the area you want to change and replace it.
Set up the meta description : Also in the “Settings” tab, add a meta description to improve the visibility of the page in search engines. Each landing page should have its own unique meta description . Limit it to 150 characters, using relevant keywords.