Both email users and marketers don’t appreciate the flood of spam. For email users, junk emails can choke their inboxes if not regularly deleted and adequately filtered. For email marketers, it prevents them from reaching their audience.
If you’re using the G Suite platform to send your marketing emails, you know that every email that lands in spam is a waste of money.
Fortunately, there are ways to vatican city email list 2713 contact leads . And the first step is to understand why it happened. Once you know why your G Suite emails are going to spam, everything will be much more precise.
This guide will help you fix your email deliverability problem and make a more substantial impact every time you land in the inbox. So, let’s dive in!
What is G Suite?
G Suite – rebranded as Google Workspace – is a collection of productivity tools, services, and apps designed for organizational use. Several service packages are available through this platform, such as low-cost, Basic edition, and Enterprise editions.
Unique G Suite products are available for different sectors, including education, government, and nonprofit.
Merely having a Google or Gmail account won’t grant you access to G Suite. And one of the differences between the two is that with G Suite, you can create customizable domain names and use that for your Gmail addresses.
G Suite is specifically designed for businesses.
Emails from this platform are often delivered reliably and get good spam protection, like in Gmail. So, you might be wondering, “Why are some of my G Suite emails going to spam?” Below, we’ll detail nine reasons and tips on how to stop emails from going to spam.
9 Reasons Your G Suite Emails Are Going to the Spam Folder and How to Fix It
1. You Ignored Email Authentication
Email authentication gives mailbox providers the confidence that your messages are authentic or that you, as a sender, are the real deal. This means that your marketing emails belong to the inboxes.
When you ignore this step, your G Suite emails may land in the spam folder.
How to Fix It
Don’t worry, as fixing it is easy. You just have to add particular records into your DNS zone. After that, Email Service Providers (ESPs), like Gmail, Yahoo Mail, and AOL Mail, can verify that you’re who you claim you are.
There are three critical components in email authentication that you can set up so ESPs can verify your legitimacy and identity. These are the top 5 proposal management software for 2024
Adding an SPF record (Sender Policy Framework) on your DNS (Domain Name System) or domain will help lessen the risk of your email messages landing in a spam box. Meanwhile, setting up DMARC (Domain-based Message Authentication, Reporting, and Conformance) lets you fight business email compromise, spoofing, and phishing.
Aside from cutting down on spam, the other benefits you’ll enjoy when you authenticate your email are it improves your domain reputation, maintains your brand authenticity, and improves your email deliverability.
You may ask your Google Workspace admins to learn more about configuring SPF records for your Google Apps domain.
2. You Have a Poor Domain Reputation
As an email marketer, you’re in charge of building and maintaining your domain reputation. Maintaining a mobile list ensures that mailbox providers, like Outlook and Gmail, won’t mark your emails as spam.
Many factors affect your domain reputation. These include the number of people clicking and opening your emails, the spam complaint rates, and bounce rates.
How to Fix It
The first step to improving your domain reputation is to analyze the data and find out what went wrong.
Did you have a lot of unsubscribers? Are you sending too many emails without setting up DKIM and SPF records? Did your newsletters get marked as spam? Have you kept your list dormant for a long time?
Once you figure out what went wrong, you take the proper steps to improve your domain reputation with your future campaign. These solutions include decreasing your email sending frequency, cleaning up your list, or sending relevant content.
3. Your Email Triggers Spam Filters
The third underlying reason your G Suite emails go to the recipient’s spam folder is that your content triggers the spam filters. These are programs designed to detect unwanted, virus-infected, and unsolicited emails and prevent them from landing in a user’s inbox.
While G Suite is one of the most trusted email clients, your emails from this platform can still go sideways. It can happen because you used certain spam words, characters, or phrases in both the subject line and content of your email, which causes the spam filters to send your email to the junk folder.
Perhaps the link text in your content doesn’t match the URL behind it. Or that your emails have consistently low engagement, like high bounces and low opens. If these happen, filters adapt and deliver your email to the junk folder.
Additionally, using ALL CAPITALS, an onslaught of emojis, and plenty of exclamation marks are considered spammy tactics.
How to Fix It
All spam filters are different, but the solutions are pretty uniform. These include avoiding spam trigger keywords in the subject and body of your email. Avoid unsafe attachments, unsubscribe links, and comply with anti-SPAM lawS