As the Internet evolves , online marketing is increasingly dependent on the target audience and current trends. Many marketers believe that adding funny memes to advertising campaigns is a great way to increase user engagement, attracting the most difficult to reach consumers.
By taking a casual approach to communicating with customers, brands appear more engaging and less sales-focused.
How to use memes in marketing?
What is a meme? According to cayman islands cell phone number list the Merriam-Webster dictionary, a meme is “an idea, style, or behavior that is transmitted from person to person within a culture.” Memes are typically based on satire, social commentary, or nostalgia, meaning a high-quality meme is both funny and insightful. Since memes can also be cruel or offensive, marketers must always walk a fine line when experimenting with this avenue.
Memes are an extremely cheap way to create interesting content that attracts followers. This is especially true for Twitter and Instagram: here funny messages are distributed for free and very quickly.
Successful Examples of Using Memes on Instagram
Recess is one of the most absurd brands what content b2b sales and marketing people want in 2025 on Instagram. The company creates a unique brand story with constant creatives. It has been quite difficult for brands to effectively respond to the coronavirus, but Recess managed to successfully play up the situation with the help of relevant memes featuring Tiger King, a comically stretched tandem bicycle, and an extended logo with the word “recession”. Recess literally shone in the bold and fun role created by marketers for the brand on Instagram.
The average person
When asked about Gucci, will say that it is a classic Italian leather brand. However, back in 2017, the brand showed a more modern approach in one of its advertising campaigns. While promoting a new watch, Gucci recreated the classic Arthur fist meme on Instagram. The post broke the brand out of its traditional image, making it a more down-to-earth company.
In addition to having a dedicated meme loan data account or a single meme campaign, some brands like BarkBox have completely transformed their Instagram account into a meme account.
BarkBox is a monthly subscription service for dog products, services, and entertainment. Instead of simply posting cute photos of dogs with the products on offer, the BarkBox team decided to make their Instagram account more interesting for their followers.
For many brands like BarkBox, their content can get repetitive. People get tired of seeing the same ads over and over again. Memes, as a unique way of marketing, make a stronger impression on potential audiences who are in the middle or bottom of the funnel (and may be interested in the brand in the future).