The first time I did it was more than 15 years ago now. At Coguan we gave a price to the creation of content. Can you imagine…? Back then, content was still created by hand! It seems like a century ago, but it is also true that time is running faster than before.
There were a lot of people in the sector who were upset because they said it was not possible to do it. Well, we did it. And with three levels of quality. It was not the core of the business, but we had to generate income while “Adshare” was developing. In the meantime, we sold “Postshare”.
We did a very simple thing
we gave a price to content. It is something that seems super basic and many did it afterwards. We turned a service (content creation) into a product that was the purchase of quality A, B or C content.
Then I saw it again a few weeks ago. There telegram database users list are some students who have set up a handyman services company, so to speak, that they have replicated but without me telling them anything about this story of selling content.
They have set up an online store where
Among other things, you can buy the assembly of a wardrobe or even make a hole in the wall with a drill for 5 euros. The curious (or not so curious) thing is that in the end they make money with more complex services. They attract their clients to optimize your website for local searches the website with social media campaigns.
Yesterday I had the idea of doing the same with our Amazon agency. I have already scheduled a meeting with the team to go into more depth on the subject and give it another go. Let’s see what comes out of it.
Eye-catching / different products
This option is not the easiest either. Creating eye-catching products is always a bigger risk than replicating something already established. The latter yeezys shoes also has a risk but at least you know there is a market for it.
Influencer marketing
That’s what we’re doing and it’s not easy. If you’re still small and unknown, where’s the value of working with you? It’s a good question and I still don’t have the exact answer because it’s being a very slow process. Possibly part of the solution is to show presence and recognition when no one else does. When someone is famous it’s already too late.