If you are an SEO service provider, your focus should be to acquire clients at the right speed whenever you respond to a request for proposals (RFPs). However, when multiple companies are responding to an RFP, you need to show potential clients something more than just the basics. Fortunately, there’s a tried and tested way to convince clients to work with you by sending an SEO proposal.
In this article, you can find out everything that How To Write an SEO Proposal you need to know about writing an effective SEO proposal. Here we take you through the ins and outs of SEO proposal writing that will bring more RFPs and clients to you.
We will start with defining an SEO How To Write an SEO Proposal
proposal and what clients expect from it. After that, we will discuss eight things that must be present in your proposal. You can refer to the table of philippines email list contents below to skip to a particular point.
Table of Contents
What is an SEO Proposal?
Client’s Expectation From an SEO Proposal
8 Things That You Must Include in Your SEO Proposal
Proposal Cover Page
Introduction and Summary
SWOT Analysis
Give Them Numbers
Solutions and Deliverables
Project Timeline
Cost and BudgetCTA With T&C
What is an SEO Proposal?
A sales pitch that you present in front of clients and for that simontok to impress them about services and convince them to partner with you is called an SEO proposal. In your SEO proposal, you can define how your strategies are different from your competitors. You can also mention how you aim to help your prospective clients drive search engine results, gain consistent online traffic, and improve the conversion rate.
SEO Proposal template How To Write an SEO Proposal
Client’s Expectation From An SEO Proposal
It is quite challenging to create an online How To Write an SEO Proposal proposal that can win over the hearts and minds of your targeted clients. And it is even tougher when they perform independent research and get tons of competitive proposals every time they issue an RFP.
You need to ensure that the SEO proposal you are sending meets the expectations of the client. But how do you do this?
One of the simplest and most effective ways to offer the best possible SEO proposal is by focusing entirely on the client. You have to be aware of these things before you do this:
The purpose and aim of the business
Areas of specialty that suit the project
Project budget and timeline
The target audience of the client
When you focus on the things that matter to your prospective clients, they will find the proposal relevant and might even prioritize it over others. The speed, accuracy, and efficiency of your responses will also help you.
8 Things That You Must Include in Your SEO Proposal
Now that we know what clients expect from your Kcrj SEO proposal, let’s look at eight of the most important things that you must include in your proposal.
1. Proposal Cover Page
First impressions cannot be created again. Once you have formed an image of yourself in someone’s mind, you need to do miraculously well to change it. And the only chance you have to do this is with the cover page of your proposal. If your proposal is five pages or longer, be sure to create a cover page for it.
Proposal business proposal writing software
The design of the cover page should be clean, and the page should be easy to read. If you want to, you can add a relevant cover photo. However, avoid using too many heavy graphic design elements as the viewer judges your design in around 50 milliseconds. This study was done for websites mainly but held true for almost all sorts of designs. Basically, a good SEO proposal cover includes:
Name of applying organization with their logo at the top
Title of the project
Day and Date
Basic contact details (name, address, country, phone, business email, website)
Name of the client you’re applying to
Side Note: Remember that you are not there to show off the design. You are there for your SEO expertise. Make your proposal simple but well-designed. It does not have to be glamorous.
2. Introduction and Summary
Once your cover is sorted, start off with an introduction to your company. If we look at it, a proposal is just a detailed sales pitch. In the introduction part, present yourself to be credible as you sell your SEO services. As we move further into the proposal, we will include the exact deliverables and pricing.
A great introduction should:
Show what separates you from your competitors
Show the experience you have as an agency
Introduce the team that is working on the project
Stay humble in your introduction section. You do not have to show off. Try not to take more than a couple of slides for this part. The client will lose interest if there’s too much information about you. Ultimately, they just want to know how you can solve their problem.
3. SWOT Analysis
In SWOT (strength-weakness-opportunity-threat) analysis, you will deeply analyze everything that’s working in their current business plans. You need to find problems, hidden issues, areas where you can expand their keyword focus (where their competitors do not have a robust hold), and areas that need more time and effort (where their competitors are ahead of them).