Measuring Marketing Performance with KPIs: Learn about important metrics and their role in assessing success. Improve your performance and achieve your goals.
Examples of customer metrics:
- Customer Lifetime Value (CLV):
Customer lifetime value is the projected amount of money a customer brings to a company over the course of their relationship.
The formula for calculating CLV can be as follows:
Example : If the average revenue from a client is 50,000 rubles per year, the average duration of cooperation is 5 years, and the average cost of retaining a client is 5,000, then CLV will be equal to (50,000 * 5) – 15,000 = 235,000.
- Customer Acquisition Cost (CAC):
Customer acquisition costs reflect the amount of. Email Marketing Business money spent on marketing and advertising activities to attract new customers.
The formula for calculating CAC can be as follows:
Example: If the total amount of marketing expenses and customer acquisition costs is 10,000 rubles, and the number of new customers is 10, then the CAC will be 10,000 / 10 = 1000.
- Customer Churn Rate:
Customer churn rate is a measure of the percentage of. Email Marketing Business customers who stop using a company’s services within a given period of time.
The formula for calculating the customer churn rate can be as follows:
Example: If you had 100 customers at the beginning of the period and 10 of them left the company, then the customer churn rate would be (10 / 100) * 100% = 10%.
Improving Customer Metrics and Best Practices:
- Improving customer satisfaction and service quality.
- Development of loyalty programs and stimulation of repeat purchases.
- Research and analyze customer needs to provide relevant products and services.
- Optimizing the customer acquisition process and improving marketing campaigns.
Email keyword management: a comprehensive suite of tools is one of the main tools in marketing campaigns, allowing you to interact with your target audience. Various key performance indicators (KPIs) are used to measure the effectiveness of email. Let’s look at some examples of Email Marketing KPIs:
- Open Rate
Open Rate determines the percentage of recipients who opened the email you sent. The following formula is used to calculate Open Rate:
Calculation example:
Let’s assume that out of 1000 emails sent, 300 were opened. Then the Open Rate will be (300 / 1000) * 100 = 30%.
The higher the Open Rate, the more people open your emails, indicating that your email campaign is more effective.
- Click-Through Rate (CTR)
Click-Through Rate measures the percentage of recipients who click on links in an email. The formula for calculating CTR is as follows:
Calculation example:
Let’s assume that out of 300 opened emails, 50 recipients clicked on the links. Then the CTR will be (50 / 300) * 100 = 16.67%.
A high CTR indicates that your email is generating interest and mobile list encouraging recipients to take further action. Conversion Rate reflects the percentage of recipients who perform the desired action after receiving the email, such as making a purchase, filling out a form, etc. The formula for calculating Conversion Rate is as follows:
Calculation example:
Let’s assume that out of 300 opened emails, 15 recipients made a purchase. Then the Conversion Rate will be (15 / 300) * 100 = 5%.
A high Conversion Rate indicates that your email is engaging your target audience and encouraging them to take the desired action.
Tips for improving metrics:
- Optimize your email subject lines and content to grab recipients’ attention and improve your Open Rate.
- Place clear and enticing calls to action (CTA) to encourage recipients to click on links and increase CTR.
- Personalize your emails based on recipients’ preferences and behavior to increase your Conversion Rate.
- Test different email variations, subject lines, layouts, and offers to optimize the performance of your email campaign.
Web Analytics MetricsWebsite and content marketing play an important role in achieving marketing goals and attracting the target audience. Various key performance indicators (KPIs) are used to evaluate the effectiveness of website and content marketing. Let’s look at some examples:
- Website Traffic
Website Traffic reflects the total number of visitors .Email Marketing Business visiting your website. It is an important metric that shows how attractive your content is and how engaged your audience is.
Formula for calculating Website Traffic: Number of unique visitors for a certain period.
Example calculation: Your website attracted 10,000 unique visitors in a month.
The higher the Website Traffic, the more potential customers visit your website, which helps increase conversion opportunities.
Conversion Rate
Conversion .Rate reflects the percentage of visitors who complete a desired action on your website .Such as making a purchase. Filling out a form, or signing up for a newsletter.
Conversion Rate calculation formula: (Number of conversions / Number of visitors) * 100.
Example calculation: Your website received 500 conversions from 10,000 visitors. The Conversion .Rate would be (500 / 10,000) * 100 = 5%.
A high Conversion .Rate indicates the effectiveness of your website and content in attracting and retaining your visitors, which leads to increased targeted actions.
- Video Views or Podcast Plays
For content marketing, it is important to measure and track video views or podcast listens as this allows you to assess the popularity and engagement of your content.
Formula for calculating Video Views or Podcast Plays: Number of times a video has been viewed or a podcast has been played.
Example calculation: Your video has 5,000 views on the YouTube platform.
A high number of video views or podcast listens indicates the popularity of your content and the interest of your audience.