The first concerns the channels of traffic acquisition to the site, that is. Most important metrics how many people land on the site from search engines, sponsored ads, social channels and so on. This type of metric allows us to understand which of the strategies implemented performs best. In this way, resources and investments can be optimized.
Conversion Rate or Conversion Rate. This is the number of people, out of the total visitors to a site, who make a purchase. And the bounce rate , also known as bounce rate. This is a very important piece of data for digital marketing and represents the number of users who land on a site and after a few seconds decide to stop browsing.
The Role of Modern Technology in Digital Marketing
Modern technology plays a key role in digital marketing strategies. These innovative tools are expanding especially in the field of customer data management.
Companies are realizing that the technological platforms at their disposal are very useful especially for managing a large number of data and information, reducing the amount of internal work in the company.
Furthermore, more and more companies are relying on advertising database extremely innovative and constantly updated solutions such as Artificial Intelligence (AI) which allows them to increase the potential of digital marketing thanks to the possibility of personalising advertising and other features.
Several platforms that offer useful tools in the field of digital marketing strategies are implementing artificial intelligence functionality and, in particular, Machine Learning .
The impact of web hosting
In addition to digital marketing strategies, the service that hosts the web project also contributes to enhancing all online promotion efforts. Think about how much a slow loading e-commerce could damage your brand’s reputation, because nowadays it is essential to guarantee an optimal user experience.
In this perspective, choosing a web hosting that guarantees high performance can determine the success of a website.
The acronym HTTP stands for Hypertext
Transfer Protocol and refers to the protocol that allows the transfer of information. HTTPS adds Secure , indicating that the data transfer between client and server is encrypted, protecting them from interception by third parties.
Ensuring the protection of your data and that of your users is essential: you must take into account that people who decide to register or make a purchase on your site, entrust you with their data. A direct consequence is damage to their reputation . Users are not inclined to consider trustworthy those who do not do enough to protect their data. Furthermore, landing on an unsafe website, they will look elsewhere for the information they want. And this means that they will consult the pages of competitors.
The lack of an SSL certificate also affects SEO positioning . In fact, Google does not look favorably on and does not reward websites that do not apply the HTTPS protocol in the SERP and warns visitors of the potential danger with the wording “not secure” in the address bar.
The lack of an SSL certificate leads users to distrust the website in question. For an e-commerce site, the consequences would be far from irrelevant.
How to tell if a website is safe
It is important to learn to recognize safe websites from unsafe ones.
The first step to understand if a website is safe is to check the URL. If it begins with it means that the site uses the protocol that encrypts the information transmitted. Between the browser and the server, making it inaccessible to third parties.
Another way to check the security of a website is to check a quarter of a century has passed therefore for the padlock symbol in the browser address bar. However, this is no longer provided by Google. Chrome, which in 2023 changed the display by replacing the padlock with another icon.
Which SSL certificate to choose?
The choice of SSL certificate can be made between different options, including the need to rely on a free or paid certificate. Shellrent, for example, ensures both the free Let’s Encrypt and paid SSL.
Let’s Encrypt SSL certificates are provided by a non-profit authority and are valid for 90 days: they offer. HTTPS protocol to your site, but do not provide complete protection as there is no type of validation or domain ownership checks.
Paid SSL certificates are preferable especially when brazil data it comes to e-commerce or websites that involve. Transactions because authentication occurs with the validation of the domain or the company itself.
The former are included among the Domain Validation (DV) certificates. The latter are instead included in the Extended Validation (EV) category. Whose validation process passes through the authentication of the company to which the domain is connected.