Are you in the e-commerce sector and wondering how to improve your sales?
Are you hearing about SMS marketing for e-commerce but not sure if this solution is right for your business?
If you want to increase your turnover, SMS marketing is the solution you need for your e-commerce. According to several studies, the use of mobile phones, now connected, is at its peak. Not only do users take their device with them at all times, but more and more of them use it daily to make purchases (83% in 14 countries, an increase of 15% compared to 2013, according to an American survey by “In Mobi Mobile Media”).
SMS is a very powerful medium and SMS marketing for e-commerce can have a profound impact on the overall sales that your e-commerce site can generate over a calendar year. Don’t miss out on such a growth opportunity, and discover what makes SMS a top-notch marketing strategy for your e-commerce.
SMS helps recruit customers
With an opening rate of 97%, SMS is most certainly the most favorable medium to increase your advertising database customer database. SMS allows your e-commerce to announce its exceptional offers and events via a medium that shows a very interesting reactivity rate.
Whether you use your existing customer list
Choose to strengthen your marketing campaign by renting a targeted database, SMS is an opportunity to establish a personalized dialogue, at the most opportune moment, and to promote the conversion rate of your campaign.
According to a study by the AFMM (French Mobile Multimedia Association) dating 10 digitalnih trendova radnog mjesta za 2022 from 2010, approximately 50% of French people are interested in this type of event message. If your message and your offer know how to maintain and highlight their attractiveness, then an SMS marketing campaign will allow your e-commerce platform to retain your existing customers, but also to gain new ones.
SMS as a means of guiding user involvement
The major advantage of SMS is its ability to establish a permanent and renewed dialogue with the consumer, and the possibilities are now endless thanks to devices connected to the web. It allows, by sending the right message, to the right user, at the right time, to guide your prospects in their actions.
For example, you can compensate for slow days by launching an SMS marketing campaign at the right time announcing your exceptional offers.
By inserting clickable URL links within the message itself, you increase the th phone numbers response rate of users, who are instantly guided to your e-commerce platform.
The famous Ebay seller understood the positive impact of SMS by adopting an SMS marketing campaign aimed at promoting its site through links integrated into messages bringing customers back to previously abandoned carts.