Plus, with Slack chats, pet shows, watch parties and more! To find out about the other 2 days at the conference, make sure you check out our round ups the team done an of Day 1 and Day 2 at Confab 2021. It’s safe to say we’re leaving feeling pretty inspired and looking forward to seeing what the next year will bring for the world of content strategy!While our American colleagues slept off the excitement of day 1 at Confab 2021, we kicked off day 2 with some of the pre-recorded presentations from some of the best working in content strategy.
There were some particularly
interesting discussions from Greta van der Merwe bc data hong kong on when to get content writers or strategists involved in a project and from Alisa Bonsignore on the importance of building sustainability content into your strategy in order to benefit your business and society overall. Building an inclusive culture John Paz then kicked off day 2’s live events with an important keynote speech that debunked many of thes of workforce diversity, including the supposed ‘pipeline problem’ in the tech industry specifically.
Thinking about diversity as a
problem ensures it’ll be just that—a problem. It’s not. John Paz John discussed that in seeing diversity as a problem that needs addressing, it becomes a self-fulfilling prophecy. Instead, we should see diversity as an opportunity. Indeed, having a diverse workforce will likely allow for business to appeal to a diverse audience. However, in order to achieve this we need to stop making excuses.
The statistics don’t support the
‘pipeline problem’ and other diversity myths. John argues that we need to actively be challenging our unconscious biases and creating new opportunities within the hiring and retention process in order to create a sense of belonging and an inclusive culture. A particular audience question of interest to us at Serps was around native English language requirements in job descriptions. Indeed, as a multi-lingual agency, we understand the value of having global and diverse
Surviving Covid-19
An IRS Case Study José Vejarno joined us next to give insight on how the IRS tackled the Covid-19 related business crisis with the help of partnerships the less than symbol within the service, across the US Government and the private sector. A useful talk to businesses still negating the effects of Covid-19 on their business, José broke down the company’s real-time analytics and discussed how they analyzed and responded to on-going metrics, user feedback, news and social media.
We walked away from
José’s talk with some pretty inspiring advice for creating content in a crisis and for life itself: Be kind Be flexible Build partnerships Know yourself Lead cz leads with confidence A career in content marketing Day 2’s panel was a useful discussion that gave advice for those looking to get started in a career in content marketing, or content professionals looking to advance in their field. Keri Maijala headed up the panel with input from Jordan Craig, James Deer and Hilary Marsh.