your website and social media channels in order to build the authority of all your channels and platforms on Google. However, be careful not to simply This should be done copy and paste the exact same content across all of your platforms, as this will achieve the opposite of your desired results. It is also advantageous to have a high-quality back link profile, as this will signal to Google that your listing is well regarded and, therefore, valuable.
How to Optimize Your
Google My Business Listing There are lots of features bc data europe you can use to optimize your GMB listing, many of which came out in 2020 in light of Covid-19. Keeping Relevance, Distance and Prominence in mind, there are a few key areas that you should look to optimize. Claim your Listing If you have not already done so, claim your Google My Business listing.
Quite often businesses will already have a listing, even if they have not set it up themselves. If this is the case for your business, claim your listing so that you can start to control its content and interact with your customer reviews. Categories Your primary category has been shown to have the greatest influence over rankings, so make sure it is your most valuable service You can then add up to 10 categories in total Within each category you can list individual services,
take advantage of this
that you are optimizing your account to perform for as many related queries as possible Business Description Complete a keyword rich business description that accurately describes your services You have 750 characters, 250 are displayed before the users need to click ‘show more’ Make sure your first 250 characters are keyword rich, but not stuffed, and that your entire description accurately reflects your business (remember: Relevance, Distance and Prominence) Ensure that this information is synonymous with your website and social media channels Opening Hours
If this is relevant to your business
ensure that this feature is used so that you can avoid misleading or disappointing customers Website and Social Channels Ensure that you have included links to your business’ website and social media channels Also provide contact. Numbers if relevant Logo, Photos and Videos Ensure. That your logo has has been added to your account Regularly upload new . Photos and videos that accurately reflect your business.
Key ones to include are
Company branded images eg logo Images or videos of your shop/ office (interior and exterior) Images of staff Images of board members Images or videos of events which impacts not only the browsing Ensure all media is in line with Google Best Practices Google Posts Posts are the easiest way to keep your GMB regularlyY. Updated Choose the most. Relevant post template, these include: What’s New Events Offers Products Within your post, include short, snappy and. Keyword rich text (300 characters is enough), visuals and a clear Call to Action (CTA).
You can also now add Covid-19 posts
These posts areS. Wpecifically labeled as ‘Covid-19 Updates cz leads from. The Business’ and will show above all the other posts on your GMB listing. Remember to remove them if they. Are no longer relevant. You can now also automatically share the. Same Posts. Across multiple office locations. Chain listings if the accounts. This is a new feature that may not last post pandemic.