Don’t forget about SEO. Reduce the number of internal links to 404 pages, and eliminate the cause of incorrect URLs. You can track them in the webmaster panel or by scanning the site with desktop programs Screaming Frog SEO Spider Tool or Netpeak Spider. Give the user the opportunity to send an error report. Create a feedback form or leave a support email. appearance of broken links. In general, a 404 error page should be user-friendly, with useful links to help the user quickly navigate and understand what to do next.
Interesting: there are online stores that prefer advertising to creativity.
Instead of a beautiful illustration, discounts iran phone number library and marked-down products are posted on the pages. Lost visitors are offered free consultations and even services (for example, a website audit). Subsequently, the interested user, without noticing it, ends up in the sales funnel. Examples of 404 pages The default error display depends on the browser you are using. For example, it might look like this: 404 page examples – normal There is nothing on such a page that would help the user find the necessary information or at least go to the main page.
If you do not want to lose another potential client,
Be sure to take care of such errors. Finally, we recommend that you get inspired by ten amazing examples of “how to make the user not leave”: 1. Blizzard blizzard – page 404 2. Pixar pixar – page 404 3. GitHub git hub – page 404 4. MailChimp mail chimp – page 404 5. Amazon amazon – page 404 Read also Case study on promoting the End or phone your day with the satisfaction online store 6. ETSY etsy – page 404 7. Seo news seo news – page 404 8. Otter box.
Com otterbox.com – page 404 9.
Paws Express paws express – page 404 10. Good america email list Dog Design good dog design – page 404 Conclusions A properly designed 404 error page will reduce the bounce rate and maintain conversion at the desired level. However, it is best not to allow it to appear, especially on a mass scale. Such pages cause the loss of weight of important links, lead to a decrease in search engine ranking and, accordingly, traffic. Therefore, it is important to review the site for such pages and quickly eliminate them. 5/5 Utilit .