We are doing a good job at Shopify. There are small improvement tasks that help us reach the next level. Above all, we have been optimizing the product sheet to see more sales through conversion rate improvements.
This good work is not yet translating into sales, but we will get there.
1 Expand sales to the US
2 Google Ads and Shopping in low CPC countries
3 Pre-sales of eye-catching products
Expand sales to the US
Most of the organic traffic is coming from the United States. The easiest way would be to offer our products there as well. We are updated 2024 mobile phone number data afraid of getting caught with shipping costs, but we really should enable sales for some products that are easier to ship than others to test how things are going.
Google Ads and Shopping in low CPC countries
Yesterday we received a sale from Bulgaria. At first I thought we had made a mistake because the sale was made in the country’s currency, but no. It turned out to be a profitable sale despite having charged little for shipping costs. From here the how to optimize your business for local searches idea arose that it might be a good strategy to focus first on those countries where the Google CPC was possibly even lower.
Pre-sale of eye-catching productsThen another option is this. We have the possibility of creating 3D products on demand. This would also enable the possibility of selling with pre-sale. If there is demand, it is done and if not, then it is not. It is a good idea and we must push forward.
The other day, talking about the leader yeezys shoes of our sector, I asked myself the question: how long have they been on the market? They have been on the market since 1952. It seems that they started with computer protection products at the time. In the niche that they dominate now, they have been around for at least 20 years. They are the number one choice for many collectors and that, honestly, is not going to change so quickly.
1 Long-term branding
2 Matching the price
3 Eye-catching / different products
4 Influencer marketing
Long-term branding
There are products that you don’t think about too much. You just buy them out of habit. One option we have is to do long-term branding that starts with the little ones. Our product has to have a presence when a boy or girl starts collecting. Branding consists of becoming a childhood memory for an adult. When they return to their hobby, they will remember those nice moments they had where our brand was present.
Matching the price
Apart from the strong brand they have, they can offer very competitive prices. This is the worst strategy for us because here we have nothing else to lose. There are certain basic products that we have to have. It is not a question of making money but only of being able to offer the same or at least a similar price without losing money.