I am convinced that we should never forget that Google is a company. And as such, it has the objective of generating profit. As long as it succeeds with the advertising platform – Google Ads – there are no problems.
The point is that algorithm updates only lead to the usual drift: penalizing good writing at the expense of “robotized” writing, whose narrative voice is the metallic one of an android that in some cases compulsively repeats the same word for 10 minutes of reading.
The Distinctive Characteristics of SEO and Copywriter
The SEO copywriter is a writing engineer, or rather an accountant who is there calculating how much per kilo to leave on the plate. A little too brutal? Yes it is. Sometimes it is a dirty job but someone has to do it.
Breaking Bad Mask and Suit Distinctive guest posting services Characters of SEO and Copywriter
Breaking Bad Characters in Suits and Masks
You put on a mask and a lab suit like in Breaking Bad and you go to analyze the chemical elements to create the best product on the market. Always aiming to satisfy the tastes of the consumer!
The copywriter feels more like an artist, a naive painter or a writer with his whims and his snobbishness. With his blank-page crises or his refined frills that could embarrass Stephen King or JK Rowling .
Could these two bizarre characters ever coexist Hur man skriver en rörande livsstilsartikel in the same person? Are they two hemispheres of the same brain or is it just pure utopia? If you were born round you cannot die square, says the wise man.
Can SEO and Copywriting Really Not Coexist?
Do you understand why talking about SEO and Copywriters is like telling the strange case of Dr. Jekyll and Mr. Hyde ?
They are two parallel lines, two geometric big work elements that can never intersect. One works to get the first position on Google, no matter what the cost, the other writes to earn the reader’s appreciation. To make him fall in love with his writing.
The best SEO experts keep repeating that the only way to play in favor of the algorithm is to create valuable content . Write for those who need to know, without tricks and without deception. Publish an article or a web page that can be read as if it were the best thing that has ever happened to the user.
This is the challenge that an SEO Copywriter
Whether he writes about horse racing, botany, metallurgy or sex (actually, no, the latter doesn’t matter). A challenge to be won by making two opposing forces coexist.