And not just alive – it is developing and using the latest technologies. Billboards have already learned to read your MAC addresses, react to the weather or show ads in augmented reality. Here are 9 trends that I learned about while working for one of the top OOH (Out of Home) operators.
Digitalization
No, this is not about the Internet. This is when regular billboards with banners stretched across them are replaced with digital screens, similar to those in Times Square in New York. The layout on digital surfaces can be changed in 10 minutes. No need to print, transport and hang banners. Digital videos attract more attention than regular static ones.
A WhatsApp number database usually includes whatsapp number database phone numbers linked to active WhatsApp accounts. Businesses often use these databases for marketing, outreach, or customer support. However, it’s important to remember that using these databases without people’s permission can break privacy laws like GDPR and TCPA, which can lead to legal issues. WhatsApp also has strict rules against spam and unwanted messages, so businesses need to follow these rules and get clear permission before sending any marketing messages.
Wi-Fi analytics
This is when Wi-Fi trackers are installed on the surface that read the MAC addresses of passers-by – addresses that every smartphone has. It is clear how many people walk and drive past the structures. It is clear who sees your ads more often: what gender they are, what age they are, what city they are from and what their interests are. You can place yourself in places where your target audience is more likely to pass through. You can upload MAC addresses to the Yandex advertising account and set up online advertising for those who have already seen your OOH advertising.
Omnichannel
This is when a brand, along with outdoor placement, sets up, for example, digital advertising, launches commercials on TV and radio. But all channels cost of influencer marketing on facebook lead to one source: a website, social networks or a call center. When a person sees a message with the same message on different channels, he will remember it better and trust it more. This way you get a much wider reach, because everyone’s media consumption is different. Someone will notice your message on a billboard on the way home from work, someone on a banner on the Internet, and someone on a program on the morning radio.
Creativity
This is when instead of writing on the layout “10% discount on all ice cream”, you install a refrigerator with ice cream under the glass of the advertising pylon. Or instead of writing about the most delicious rolls in the city, you post the message on a banner made of Chinese sticks. In general, when you present the message in the most unobvious, non-standard way. The more creative your advertising, the more attention it gets and the more people talk about it.
Augmented reality
These are the surfaces that show the street chicago business in real time, but with the addition of fish, flying saucers, dinosaurs, tigers. For what At the very least, it’s unusual. AR in outdoor, or any advertising, is still a rarity. This isn’t Blade Runner or Ghost in the Shell, where passersby don’t pay attention to holograms of a skyscraper in the middle of the city. In our reality, any creative work with augmented reality still attracts crowds of onlookers. AR in outdoor advertising is a viral topic. People take photos and post such ads on social networks, and how can they not post them when butterflies are fluttering around or polar bears are walking around. No ordinary layout will be shared like that. Who has already done this?
Situational advertising What is this This is when, with the help of big data (or free hands and time), the layout changes, for example, with the weather, time of day, or simply when people pass by. For what This type of advertising is more relevant and often reflects the spirit of the city, so it is more interesting to watch. It can engage people rather than just show a message.
Interactive advertising
City formats that don’t just show advertising, but encourage people to participate in it: choose a new wardrobe, put together a mosaic, or simply flip through a catalog. All the advantages of digital surfaces are available: quick change of advertising, eye-catching speaker, etc. The message can be changed based on the time and location of the guys with backpacks. This format is new to people, which means it takes them out of their everyday life and attracts attention.
At the very least, it’s unusual. AR in outdoor, or any advertising, is still a rarity. This isn’t Blade Runner or Ghost in the Shell, where passersby don’t pay attention to holograms of a skyscraper in the middle of the city. In our reality, any creative work with augmented reality still attracts crowds of onlookers. AR in outdoor advertising is a viral topic. People take photos and post such ads on social networks, and how can they not post them when butterflies are fluttering around or polar bears are walking around.
