Provision of consultation with a manager by phone
Bringing the apartment to offline viewing
Reaching bookings with triggered SMS messages
Improving customer experience after purchase
Increase in repeat purchases
How to quickly launch scripts and bring more leads to viewing and booking apartments
In the real estate industry, applications are expensive, so it is important to set up individual work with each user. We have collected 5 scenarios that will help to automatically personalize communication and bring users to a meeting and booking after receiving an application.
The previous article described how to increase conversion into leads without attracting additional traffic and redesigning the site. If you need to build automated personalized communication with users at all stages of the funnel, read the big guide for developers . It contains 25 scenarios with examples of settings and message texts. This material is part of this guide.
Provision of consultation with a manager by phone How a developer can increase
The script helps to increase conversion to consultation with a manager.
How the script works
The user leaves a request for a consultation qatar email list with a manager in any channel: in chat bots , in pop-ups , in messengers or lead forms.
The Carrot quest service checks whether managers have working hours.
During non-working hours, the user will automatically receive a message on WhatsApp that their application has been received, and a manager will contact them during working hours.
During working hours, the manager will call you regarding your request as soon as possible.
If the manager does not get through, he changes the status in the CRM to “Could not get through”.
A minute after the status change in the CRM, the user will receive a message on WhatsApp asking whether the consultation is relevant. You can add answer buttons to the message: yes, no. This way, the user will have to perform a minimum of actions, and the probability that he will answer is higher.
If the consultation is still relevant, the bot offers to choose a time when it will be convenient for the user to talk. It also indicates the number from which the manager will call.
Important details that increase the chance of reaching the user How a developer can increase
Warn about non-working hours – the user will have less negativity due to a long wait for a call.
Warn the number you will be calling from so it showed a lady fitted that the user does not think it is spam.
Offer time slots for calls so that the user can chat at a time that is convenient for him, when nothing distracts him. If the offered slots do not suit the user, he can write a convenient time in the chat – the manager will see this message and call at the specified time.
In the scenario in the diagram, we send messages to WhatsApp, because in this messenger, the company can write to the user first. In Telegram, the user How a developer can increase must first subscribe to the company’s bot. You can also send messages via SMS, but this channel is the most expensive, and you cannot set up bots or add buttons in it.
Leading to a conversation with a manager by phone
Bringing the apartment to offline viewing
The script automatically confirms the appointment and takes the user to an offline viewing of the object.
How the script works
The user signed up to view the apartment.
The manager changes the status in the CRM to “Signed up for viewing.”
Immediately after registering for viewing, the user will receive a message confirming the meeting. The text of the message will automatically include data from the user card: user name, manager data, date, time and place of the meeting. You can configure the transfer of any data collected by Carrot quest.
8 hours before the meeting, the user will receive a message asking to confirm the meeting. It is worth adding buttons with answer options to the message to make it more convenient for the user. For example, buttons “Yes”, “No” and “I want to reschedule the meeting”.
If the user has confirmed the meeting or has not responded to the message, then 2 hours before the meeting he will receive an SMS message with a reminder of the place and time.
If the user said that he/she will not come or wants to reschedule the meeting, then this information goes to the manager, who can call the client, clarify kcrj the reason and reschedule the meeting, if possible.
You can set up a scenario so that after receiving a request, the system checks whether the user is subscribed to the Telegram bot. And if subscribed, then send messages in this channel, because it is cheaper.
The final reminder message is best sent via SMS. This channel cannot be blocked or disabled, so there is a higher chance that the user will see the message.
Bringing an apartment to offline viewing with cascading messages
In the scenario above, we considered the option where the user signs up for a meeting through a manager. Now let’s consider the scenario where the user signs up for a meeting independently on the site in the form with a calendar .
How the script works
The user sees a pop-up on the website with an offer to sign up for a consultation. Selects the date and time in the form, fills in their contact information.
5 seconds after registration, he receives a confirmation email for the meeting.
2 hours before the meeting, the user receives a letter with a reminder of the time and place of the meeting.
The message timeout on the day of the meeting should be selected taking into account the traffic in the city: if in a small city the user will have time to get to the object in 2 hours, then in a city with a million people even 5 hours may not be enough.
Bringing up the meeting via email
The pre-meeting message chain can include letters that will talk about the advantages of the selected residential complex. Yes, the user has already signed up for a viewing, but if the meeting is only in a few days, the user’s motivation may decrease. The goal of messages at this stage is to show the value of the meeting for the client.
Improving customer experience after purchase
The script helps to increase user loyalty, relieves the customer service department by answering important customer questions in an email newsletter.
How the script works
The user bought an object in a residential complex under construction. He has questions about the progress of construction and delivery dates, the quality of materials, the development of infrastructure, and others.
Once a month, the user receives a message with answers to these questions. For example, a photo report from the construction site, information about infrastructure facilities in the area of the residential complex that are planned to be launched.
Encouraging users to make repeat purchases
The developer PZSP regularly sends out email newsletters to clients who have already purchased an apartment. The newsletters contain special offers on apartments and promotions from partners.
We will offer the first mechanics for the site during a free consultation.
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Reaching bookings with triggered SMS messages
The greatest chances of concluding a deal are in the first 2 weeks after viewing the apartment. Therefore, during this period, it is worth actively communicating with users and telling them about the purchasing opportunities that you can offer to a potential buyer.
The script helps to automatically lead users to booking after viewing the property.
How the script works
The user viewed the apartment during a meeting with the manager, and the status in the CRM was changed to “Meeting took place”.
After 2 days, the user receives the first message via SMS. For example, you can tell about a reduced mortgage rate for your clients.
The user receives the following messages once every 2-3 days for 12 days after the first message.
For this scenario, it is better to use SMS messages because you cannot unsubscribe from them. This way, the user is more likely to read your messages.
Reaching bookings with triggered SMS messages
In this scenario, it is worth talking about the “hottest” offers, because the user is as close as possible to concluding a deal. These can be special conditions when buying: discounts on parking spaces when buying before a certain date, finishing as a gift, etc.
The next stage of the funnel is conversion to purchase. At this stage, the sales department plays a key role, handling customer objections and selecting suitable terms of the deal. Carrot quest tools can only lead the user to purchase, but cannot influence the user’s decision. Therefore, we will show scenarios that help automate repeat purchases and increase customer loyalty.