A blog is a type of website, or a section within a website, whose content is published and displayed as if it were a diary page. Or a collection of information in the form of an article or press release. On a blog page you will always find (in 90% of cases) the name of an author and the publication date .
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The blogger and online communication
From a communication point of view, the blog is an extraordinary opportunity .
We can all share ideas, opinions and knowledge with anyone we want. Any experience a human being or an organization wants to make accessible online, with a blog you can!
The particular characteristics of a blog make it a website predisposed to sharing points of view and open debate.
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Except for those blogs that, for strategic or business reasons, are aimed at a restricted audience. Such as communications published in restricted areas or intranets .
It may sound strange, but there are bloggers who choose to write for pure pleasure and not for commercial interest or for digital marketing .
After all, the original purpose of a blogger was web 2 backlink services precisely this: in 1994, a university student from Chicago, Justin Hall , began to tell his personal thoughts on a website he created himself, www.links.net . What is considered the first web-based diary .
Professional Blogger: Who is he?
Distinguishing a professional blogger from Unha guía completa de marketing baseado na localización para empresas someone who writes a blog as a hobby is essential. Especially because today it is increasingly easier to write for the web (at least from a technical point of view) and open a new blog.
Professional Blogger Blogger by passion
The business revolves around the blog He big work doesn’t do it to earn money
Organized to create content on a consistent basis He writes for pleasure, pastime or amusement
Cultivate business relationships for the blog He’s not necessarily interested in having a following
Generally, he has an entrepreneurial vision Anyone can do it
As free platforms like WordPress.com ( see more below ), Tumblr , and Medium become more popular, more and more people are choosing to publish their articles online.
But just publishing online is not enough to be a blogger (and do it successfully).
Are you reading this article to become famous or to start your own online business?
Creating a successful blog and being a blogger for a living means creating a web platform capable of generating profits .
Either DIRECTLY, such as e-commerce sales, or INDIRECTLY, for example with lead generation techniques or affiliate marketing programs .