There’s plenty of resources out there for creating B2C and D2C marketing plans, but B2B companies seem to get left high and dry.
B2B companies, especially those
in SaaS and tech like Leadfeeder, face different challenges and have different goals. You have to consider how your target audience and industry impact what marketing strategies are effective for your business.
So, we’re going to share the process we’re using to design our 2025 marketing plan. I hope this step-by-step guide (and marketing plan template!) will australia whatsapp number data help you start the new year off right.
Note: Leadfeeder is the lead generation tool you’ve been dreaming of. Sign up for a free trial and start finding hidden, high-quality leads today.
Why do you need to create an updated B2B marketing plan?
Marketing is always evolving.
The strategies and tools you used this year 28 growth marketing tools to drive results in b2b might not help you get ahead next year. Even if the core tenets of marketing are the same (think lead generation, SEO, paid ads, and content marketing), the strategies and martech tools you use to implement a successful strategy may have.
When you think back, COVID-19 completely changed how many companies worked, who they hired, what goals they focused on, and even their revenue.
Covid economic activity chart
As a B2B company, it’s crucial to be ready to outlet ugg adapt to whatever is going on in the world.
For example, with Leadfeeder by Dealfront, we use IP addresses to identify the companies visiting your site. During the pandemic, we had to change the way we track companies to make sure we were still accurate.
Other companies have changed the platforms they use, the ads they create, even the type of content they publish.
It’s not a whole new world, but things have definitely changed.
To be successful, your 2025 marketing plan needs to match the new reality. Here’s a five-step guide to get it right.
5 steps to create an updated B2B marketing plan
B2B companies struggle to generate more leads, find effective marketing strategies and improve conversion rates. A well-planned marketing strategy can help you overcome those challenges.
Not sure where to start with your 2025 B2B marketing plan? This five-step guide will get you started.
1. Examine your past marketing success and failures
Before you set goals for next year, consider what worked last year. Did your email marketing strategy kill it? Was your new lead generation tool a flop? Are paid ads spending more than they’re bringing in?
You can also use tools like Leadfeeder (and obviously Google Analytics) to see what content your website visitors spent time-consuming vs. quickly bounced from. Hotjar could be another neat element to bring in to literally see where people hung out on the site.
I’m going to be honest — this step can be lengthy, but it’s crucial to avoid wasting time and resources on strategies that don’t work.
Review each segment of your marketing strategies and answer these questions:
What was the goal of this strategy?
Did we meet those goals? Why or why not?
What tools did we use? Did they meet our needs?
What can we improve? (Or, should we scrap this strategy entirely?)
2. Pay attention to new and changing marketing trends in 2025
No one can predict the future, but paying attention to the current marketing landscape is crucial to designing an effective 2025 marketing plan.
Here are a few trends our team is paying attention to this coming year:
Automation: Automation is taking over the marketing world. While we don’t suggest turning your entire marketing strategy over to the robots, there are areas it can help, such as marketing automation tools, automated bidding for paid ads, and automated integrations that push data from one tool to another.